What is an AI visibility review?

An AI visibility review analyses how AI assistants like ChatGPT, Claude, Gemini, and Perplexity understand and recommend your business. We check what these AI tools say when people ask for recommendations in your industry and location, identify why competitors may be getting recommended instead of you, and provide a prioritised action plan to fix it.

How does ChatGPT decide which businesses to recommend?

ChatGPT recommends businesses based on several factors: how clearly your website explains what you do and who you serve, structured data and schema markup that helps AI understand your content, trust signals like reviews and testimonials, mentions and citations from other reputable websites, and how well your content answers the questions people actually ask. Most businesses fail on clarity and structured data.

Why isn't my business being recommended by ChatGPT?

87% of businesses are invisible to AI search results. Common reasons include: your website doesn't clearly state who you help and what problems you solve, lack of structured data that AI can read, no differentiation explaining why someone should choose you over competitors, missing trust signals and social proof, and poor machine readability of your content. Our review identifies exactly which issues are blocking you.

How long does the AI visibility review take?

We deliver your complete AI visibility review within 24 hours. This includes a full audit across ChatGPT, Gemini, Perplexity, and Claude, a competitor comparison showing where you rank, a prioritised action plan with quick wins highlighted, and a 30-minute walkthrough call to explain exactly what to fix.

What do I get with the AI visibility review?

You receive a comprehensive report including: your AI readiness score across all major AI assistants, detailed breakdown of how AI currently understands your business, competitor analysis showing who AI recommends instead of you, specific issues blocking your visibility (like missing schema, unclear messaging, or weak differentiation), a prioritised action plan ordered by impact, and a 30-minute call where we walk you through every finding and recommendation.

How much does an AI visibility review cost?

The AI visibility review costs £190 as a one-off payment with no subscription. The review includes a full audit across all major AI platforms, competitor comparison, prioritised action plan, and a 30-minute walkthrough call.

Do you offer a money-back guarantee?

Yes. Follow the roadmap we provide and get recommended by ChatGPT for your area — or your money back. We're confident in our process because it's built from real AI visibility audits across local businesses.

What is AI search and why does it matter for businesses?

AI search refers to people using AI assistants like ChatGPT, Claude, and Perplexity to find products, services, and local businesses instead of traditional Google searches. 50% of consumers now use AI-powered search tools, and 28% of Gen Z go to ChatGPT first for answers. Businesses visible in AI answers see 23x higher conversion rates compared to traditional organic traffic. If you're not showing up in AI recommendations, you're missing a rapidly growing channel.

How do I get my business to show up in ChatGPT?

To get recommended by ChatGPT, your business needs: clear positioning that explains exactly what you do and who you serve, structured data (schema markup) that helps AI understand your content, trust signals like reviews and testimonials, mentions from authoritative sources, and content that directly answers questions your customers ask. Most businesses are invisible because they lack clarity and proper technical structure.

What is Generative Engine Optimization (GEO)?

Generative Engine Optimization (GEO) is the practice of optimising your online presence to be recommended by AI assistants like ChatGPT, Claude, and Perplexity. Unlike traditional SEO which focuses on ranking in search results, GEO focuses on being the business that AI actively recommends when users ask for suggestions. This includes clear messaging, structured data, authority signals, and answering questions users actually ask.

Is AI visibility different from SEO?

Yes. Traditional SEO gets you ranked on Google's page one where users browse and choose. AI visibility gets you directly recommended by ChatGPT, Claude, and similar tools. With AI, there's no 'page one' — the AI recommends 1-3 businesses, and if you're not recommended, customers never see you at all. AI visibility requires clarity, structured data, and reputation signals rather than just keywords and backlinks.

Which businesses benefit most from AI visibility?

Local service businesses benefit enormously from AI visibility: plumbers, electricians, solicitors, accountants, dentists, restaurants, travel agents, estate agents, and similar. When someone asks ChatGPT 'recommend a good accountant in Manchester' or 'best plumber near Bristol', being recommended means direct customer calls. 87% of local businesses are currently invisible to AI — early movers gain a significant competitive advantage.

AI Visibility for Local Businesses: A Complete Guide

"What's the best Italian restaurant in Manchester?" "Can you recommend a plumber in Bristol?" "Who's the top-rated dentist near me?" These are the queries that local businesses need to win—and increasingly, people are asking AI instead of Google.

Why Local AI Visibility Matters

When someone asks Google for a local recommendation, they get a map with multiple options. When they ask ChatGPT, they typically get one or two specific recommendations. For local businesses, this is both an opportunity and a threat.

The Local AI Visibility Challenge:

AI assistants need to understand not just what you do, but where you do it. A brilliant business with poor location signals won't get recommended for local queries.

1. Establish Clear Location Signals

AI needs to confidently associate your business with your location:

Website: Include your full address on every page (footer), contact page, and About page
Service areas: Explicitly list the areas you serve
Local landmarks: Reference local context where natural
Local phone number: Use a local area code, not just a mobile

2. Optimise Your Google Business Profile

Your Google Business Profile is a key source of information for AI:

Complete every field: Hours, services, attributes, description
Choose accurate categories: Primary and secondary categories that reflect what you do
Add photos: Real photos of your business, team, and work
Keep it updated: Holiday hours, new services, fresh photos
Respond to reviews: Shows you're active and engaged

3. Build Local Reviews

Reviews are crucial signals for AI recommendations:

Google reviews: The most important platform for local visibility
Industry-specific platforms: TripAdvisor for hospitality, Checkatrade for trades, etc.
Facebook recommendations: Another signal AI can pick up
Encourage specificity: Reviews that mention location and specific services are more valuable

Review Quality Matters:

"Great service!" is less valuable than "Best electrician in South London. Fixed our fuse box issue same day and explained everything clearly." Specific, detailed reviews help AI understand your strengths.

4. Get Listed in Local Directories

Directory listings reinforce your location and credibility:

General directories: Yell, Thomson Local, Yelp
Industry directories: Relevant to your trade or profession
Local directories: Chamber of Commerce, local business associations
Niche platforms: Bark, Checkatrade, Rated People for service businesses

Ensure your NAP (Name, Address, Phone) is identical across all listings.

5. Create Location-Specific Content

Content that connects your expertise to your location:

Local service pages: "Plumbing Services in North London"
Area guides: Content helpful to people in your service area
Local case studies: Projects you've completed nearby
Community involvement: Local events, sponsorships, charity work

6. Use LocalBusiness Schema

Structured data helps AI parse your location information:

Implement LocalBusiness schema with full address details
Include opening hours in schema format
Add service area information
Include your business type (Restaurant, Dentist, Plumber, etc.)

7. Build Local Authority

Establish yourself as a local expert:

Local press: Get featured in local newspapers and websites
Local partnerships: Collaborate with other local businesses
Community involvement: Sponsor local events, join local business groups
Local expertise: Comment on local issues relevant to your industry

8. Handle Multiple Locations

If you serve multiple areas or have multiple locations:

Create dedicated pages for each location with unique content
Maintain separate Google Business Profiles for each location
Build location-specific reviews for each area
Ensure schema markup reflects each location accurately

9. Monitor Your Local AI Visibility

Regularly test how AI sees your local business:

Ask: "What's the best [your service] in [your location]?"
Ask: "Can you recommend a [your business type] near [local landmark]?"
Try variations with different locations and service types
Test across ChatGPT, Claude, Gemini, and Perplexity

Get a complete local AI audit

Our AI Visibility Audit tests your local business across all major AI platforms with location-specific queries, showing exactly how you compare to local competitors.

Get your AI visibility audit →

Common Local AI Visibility Mistakes

Missing location on website: Your address should be visible on every page
Inconsistent NAP: Different addresses or phone numbers across platforms
Generic content: No mention of where you actually operate
Unclaimed profiles: Letting Google Business Profile sit incomplete
Ignoring reviews: Not actively building and responding to reviews

The Local AI Opportunity

For local businesses, AI visibility represents a significant opportunity. While larger competitors might dominate national searches, local queries level the playing field. A well-optimised local business can be the AI's top recommendation in its area.

The key is consistency: clear location signals across your website, Google Business Profile, directories, and reviews. When AI confidently understands where you are and what you do, you become the answer to local queries.