What is an AI visibility review?

An AI visibility review analyses how AI assistants like ChatGPT, Claude, Gemini, and Perplexity understand and recommend your business. We check what these AI tools say when people ask for recommendations in your industry and location, identify why competitors may be getting recommended instead of you, and provide a prioritised action plan to fix it.

How does ChatGPT decide which businesses to recommend?

ChatGPT recommends businesses based on several factors: how clearly your website explains what you do and who you serve, structured data and schema markup that helps AI understand your content, trust signals like reviews and testimonials, mentions and citations from other reputable websites, and how well your content answers the questions people actually ask. Most businesses fail on clarity and structured data.

Why isn't my business being recommended by ChatGPT?

87% of businesses are invisible to AI search results. Common reasons include: your website doesn't clearly state who you help and what problems you solve, lack of structured data that AI can read, no differentiation explaining why someone should choose you over competitors, missing trust signals and social proof, and poor machine readability of your content. Our review identifies exactly which issues are blocking you.

How long does the AI visibility review take?

We deliver your complete AI visibility review within 24 hours. This includes a full audit across ChatGPT, Gemini, Perplexity, and Claude, a competitor comparison showing where you rank, a prioritised action plan with quick wins highlighted, and a 30-minute walkthrough call to explain exactly what to fix.

What do I get with the AI visibility review?

You receive a comprehensive report including: your AI readiness score across all major AI assistants, detailed breakdown of how AI currently understands your business, competitor analysis showing who AI recommends instead of you, specific issues blocking your visibility (like missing schema, unclear messaging, or weak differentiation), a prioritised action plan ordered by impact, and a 30-minute call where we walk you through every finding and recommendation.

How much does an AI visibility review cost?

The AI visibility review costs £190 as a one-off payment with no subscription. The review includes a full audit across all major AI platforms, competitor comparison, prioritised action plan, and a 30-minute walkthrough call.

Do you offer a money-back guarantee?

Yes. Follow the roadmap we provide and get recommended by ChatGPT for your area — or your money back. We're confident in our process because it's built from real AI visibility audits across local businesses.

What is AI search and why does it matter for businesses?

AI search refers to people using AI assistants like ChatGPT, Claude, and Perplexity to find products, services, and local businesses instead of traditional Google searches. 50% of consumers now use AI-powered search tools, and 28% of Gen Z go to ChatGPT first for answers. Businesses visible in AI answers see 23x higher conversion rates compared to traditional organic traffic. If you're not showing up in AI recommendations, you're missing a rapidly growing channel.

How do I get my business to show up in ChatGPT?

To get recommended by ChatGPT, your business needs: clear positioning that explains exactly what you do and who you serve, structured data (schema markup) that helps AI understand your content, trust signals like reviews and testimonials, mentions from authoritative sources, and content that directly answers questions your customers ask. Most businesses are invisible because they lack clarity and proper technical structure.

What is Generative Engine Optimization (GEO)?

Generative Engine Optimization (GEO) is the practice of optimising your online presence to be recommended by AI assistants like ChatGPT, Claude, and Perplexity. Unlike traditional SEO which focuses on ranking in search results, GEO focuses on being the business that AI actively recommends when users ask for suggestions. This includes clear messaging, structured data, authority signals, and answering questions users actually ask.

Is AI visibility different from SEO?

Yes. Traditional SEO gets you ranked on Google's page one where users browse and choose. AI visibility gets you directly recommended by ChatGPT, Claude, and similar tools. With AI, there's no 'page one' — the AI recommends 1-3 businesses, and if you're not recommended, customers never see you at all. AI visibility requires clarity, structured data, and reputation signals rather than just keywords and backlinks.

Which businesses benefit most from AI visibility?

Local service businesses benefit enormously from AI visibility: plumbers, electricians, solicitors, accountants, dentists, restaurants, travel agents, estate agents, and similar. When someone asks ChatGPT 'recommend a good accountant in Manchester' or 'best plumber near Bristol', being recommended means direct customer calls. 87% of local businesses are currently invisible to AI — early movers gain a significant competitive advantage.

7 Common AI Visibility Mistakes (And How to Fix Them)

Most businesses making AI visibility mistakes don't even know they're making them. Here are the seven most common issues we see—and how to fix each one.

Mistake #1: Vague or Clever Messaging

The Problem:

Your website says things like "We empower businesses to achieve their potential" or "Innovative solutions for modern challenges." Sounds good to humans, means nothing to AI.

The Fix:

Be boringly specific. "We're an accounting firm for tech startups in London. We handle R&D tax credits, EMI schemes, and scale-up finance."

AI needs to understand exactly what you do to recommend you for relevant queries. Clarity beats cleverness every time.

Mistake #2: No Third-Party Presence

The Problem:

Your business only exists on your own website. No reviews, no directory listings, no mentions anywhere else.

The Fix:

Build your presence across Google reviews, industry directories, social platforms, and review sites. AI synthesises information from across the web—you need to be everywhere.

Mistake #3: Inconsistent Business Information

The Problem:

Your address is slightly different on your website, Google Business Profile, and LinkedIn. Your business name varies across platforms. Your phone number is formatted differently everywhere.

The Fix:

Audit every online presence and standardise your NAP (Name, Address, Phone). Use identical formatting everywhere. Update old listings that have incorrect information.

Mistake #4: Missing Location Signals

The Problem:

Your website doesn't clearly indicate where you're located or what areas you serve. Someone asking for "the best accountant in Leeds" won't find you even if you're based there.

The Fix:

Add your location to your footer, create location-specific service pages, claim and optimise your Google Business Profile, and mention your service areas throughout your content.

Mistake #5: No Social Proof

The Problem:

Your website has no testimonials, no case studies, no client logos, no reviews. AI has no evidence that you're actually good at what you do.

The Fix:

Actively collect and display testimonials. Write detailed case studies. Encourage clients to leave Google reviews. Add client logos with permission. Display any industry awards or certifications.

Mistake #6: Outdated or Thin Content

The Problem:

Your website has a handful of pages with minimal content. Your blog hasn't been updated in two years. There's not enough substance for AI to understand your expertise.

The Fix:

Create comprehensive service pages. Build out your About page. Add an FAQ section. Publish helpful content regularly. Each piece of quality content helps AI understand what you do and how well you do it.

Mistake #7: No Structured Data

The Problem:

Your website is just HTML and text with no schema markup. AI has to work harder to understand your business entities and information.

The Fix:

Implement schema markup: Organization, LocalBusiness, Product/Service, FAQ, and Review schemas. This helps AI parse your information accurately and completely.

How to Prioritise Fixes

Don't try to fix everything at once. Here's the order that typically has the most impact:

Homepage messaging: Quick win, high impact
Google Business Profile: Critical for local visibility
Reviews and testimonials: Build credibility
NAP consistency: Foundation for trust
Service pages: Detail what you offer
Structured data: Technical enhancement
Content creation: Ongoing investment

Not sure which mistakes you're making?

Our AI Visibility Audit identifies exactly which issues are affecting your business and provides a prioritised action plan to fix them.

Get your AI visibility audit →

The Compound Effect

Each fix builds on the others. Clear messaging makes your reviews more impactful. Consistent NAP makes your directory listings more valuable. Structured data makes everything more understandable to AI.

Start with the basics and build from there. Most businesses see meaningful improvement within weeks of addressing their core issues. The key is identifying your specific problems and fixing them systematically.

Mistake #1: Vague or Clever Messaging

Mistake #2: No Third-Party Presence

Mistake #3: Inconsistent Business Information

Mistake #4: Missing Location Signals

Mistake #5: No Social Proof

Mistake #6: Outdated or Thin Content

Mistake #7: No Structured Data

How to Prioritise Fixes

The Compound Effect

Ready to improve your AI visibility?