What is an AI visibility review?

An AI visibility review analyses how AI assistants like ChatGPT, Claude, Gemini, and Perplexity understand and recommend your business. We check what these AI tools say when people ask for recommendations in your industry and location, identify why competitors may be getting recommended instead of you, and provide a prioritised action plan to fix it.

How does ChatGPT decide which businesses to recommend?

ChatGPT recommends businesses based on several factors: how clearly your website explains what you do and who you serve, structured data and schema markup that helps AI understand your content, trust signals like reviews and testimonials, mentions and citations from other reputable websites, and how well your content answers the questions people actually ask. Most businesses fail on clarity and structured data.

Why isn't my business being recommended by ChatGPT?

87% of businesses are invisible to AI search results. Common reasons include: your website doesn't clearly state who you help and what problems you solve, lack of structured data that AI can read, no differentiation explaining why someone should choose you over competitors, missing trust signals and social proof, and poor machine readability of your content. Our review identifies exactly which issues are blocking you.

How long does the AI visibility review take?

We deliver your complete AI visibility review within 24 hours. This includes a full audit across ChatGPT, Gemini, Perplexity, and Claude, a competitor comparison showing where you rank, a prioritised action plan with quick wins highlighted, and a 30-minute walkthrough call to explain exactly what to fix.

What do I get with the AI visibility review?

You receive a comprehensive report including: your AI readiness score across all major AI assistants, detailed breakdown of how AI currently understands your business, competitor analysis showing who AI recommends instead of you, specific issues blocking your visibility (like missing schema, unclear messaging, or weak differentiation), a prioritised action plan ordered by impact, and a 30-minute call where we walk you through every finding and recommendation.

How much does an AI visibility review cost?

The AI visibility review costs £190 as a one-off payment with no subscription. The review includes a full audit across all major AI platforms, competitor comparison, prioritised action plan, and a 30-minute walkthrough call.

Do you offer a money-back guarantee?

Yes. Follow the roadmap we provide and get recommended by ChatGPT for your area — or your money back. We're confident in our process because it's built from real AI visibility audits across local businesses.

What is AI search and why does it matter for businesses?

AI search refers to people using AI assistants like ChatGPT, Claude, and Perplexity to find products, services, and local businesses instead of traditional Google searches. 50% of consumers now use AI-powered search tools, and 28% of Gen Z go to ChatGPT first for answers. Businesses visible in AI answers see 23x higher conversion rates compared to traditional organic traffic. If you're not showing up in AI recommendations, you're missing a rapidly growing channel.

How do I get my business to show up in ChatGPT?

To get recommended by ChatGPT, your business needs: clear positioning that explains exactly what you do and who you serve, structured data (schema markup) that helps AI understand your content, trust signals like reviews and testimonials, mentions from authoritative sources, and content that directly answers questions your customers ask. Most businesses are invisible because they lack clarity and proper technical structure.

What is Generative Engine Optimization (GEO)?

Generative Engine Optimization (GEO) is the practice of optimising your online presence to be recommended by AI assistants like ChatGPT, Claude, and Perplexity. Unlike traditional SEO which focuses on ranking in search results, GEO focuses on being the business that AI actively recommends when users ask for suggestions. This includes clear messaging, structured data, authority signals, and answering questions users actually ask.

Is AI visibility different from SEO?

Yes. Traditional SEO gets you ranked on Google's page one where users browse and choose. AI visibility gets you directly recommended by ChatGPT, Claude, and similar tools. With AI, there's no 'page one' — the AI recommends 1-3 businesses, and if you're not recommended, customers never see you at all. AI visibility requires clarity, structured data, and reputation signals rather than just keywords and backlinks.

Which businesses benefit most from AI visibility?

Local service businesses benefit enormously from AI visibility: plumbers, electricians, solicitors, accountants, dentists, restaurants, travel agents, estate agents, and similar. When someone asks ChatGPT 'recommend a good accountant in Manchester' or 'best plumber near Bristol', being recommended means direct customer calls. 87% of local businesses are currently invisible to AI — early movers gain a significant competitive advantage.

How to Optimise Your Website for AI Assistants

Your website is often the primary source of truth about your business. If AI assistants can't understand it—or worse, misunderstand it—you won't get recommended. Here's how to optimise your site for AI visibility.

1. Nail Your Homepage Messaging

Your homepage should answer three questions within the first few seconds:

What do you do? — Be specific, not clever
Who do you serve? — Define your ideal customer
What makes you different? — Your unique value proposition

❌ Vague:

"We deliver innovative solutions that empower businesses to achieve their full potential."

✅ Clear:

"We're a web design agency for law firms. We build websites that generate leads and establish credibility with potential clients."

AI needs clarity to match you with relevant queries. If it can't quickly understand what you do, it won't recommend you.

2. Create a Comprehensive About Page

Your About page is often where AI learns the most about your business. Include:

Company history: When you started, how you've grown
Mission and values: What drives your business
Team information: Key people and their expertise
Location: Where you're based and areas you serve
Credentials: Certifications, awards, notable clients

3. Use Structured Data (Schema Markup)

Structured data helps AI parse your website's information accurately. Key schema types to implement:

Organization: Company name, logo, contact info, social profiles
LocalBusiness: Address, opening hours, service area (for local businesses)
Product/Service: What you offer with descriptions and pricing
Review: Customer ratings and testimonials
FAQ: Common questions and answers
Person: Key team members and their roles

Example LocalBusiness Schema:

{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Smith & Associates Law Firm",
  "description": "Family law specialists...",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "123 High Street",
    "addressLocality": "Manchester",
    "postalCode": "M1 1AA"
  },
  "telephone": "+44 161 123 4567",
  "priceRange": "££"
}

4. Build Clear Service/Product Pages

Each service or product should have its own dedicated page with:

Clear, descriptive title (not just "Services")
Detailed explanation of what's included
Who it's for and what problems it solves
Pricing or pricing guidance
Social proof (testimonials, case studies)
Clear call-to-action

5. Maintain Consistent NAP Information

NAP stands for Name, Address, Phone number. This information should be:

Identical everywhere: On your website, Google Business Profile, directories, social media
Easy to find: In your footer, contact page, and About page
Properly formatted: Use consistent formatting for addresses and phone numbers

Inconsistencies confuse AI and can hurt your local visibility.

6. Create FAQ Content

AI assistants are trained on question-and-answer patterns. A comprehensive FAQ section helps:

Answer questions your customers actually ask
Use natural language, not marketing speak
Implement FAQ schema markup
Cover topics like pricing, process, timelines, and guarantees

7. Showcase Social Proof

AI weighs credibility signals heavily. Make your social proof visible:

Testimonials: Real quotes from real customers with names and companies
Case studies: Detailed examples of client success
Client logos: Notable companies you've worked with
Review aggregation: Display ratings from Google, Trustpilot, etc.
Awards and certifications: Industry recognition

8. Optimise for Clarity, Not Just Keywords

Traditional SEO focuses on keywords. AI visibility requires clarity:

Use straightforward language over industry jargon
Break up content with clear headings
Lead with the most important information
Be specific about locations, industries, and specialties

9. Technical Foundations

Ensure your site is technically sound:

Fast loading: Slow sites may not be fully crawled
Mobile-friendly: Most AI training data comes from mobile-first indices
Accessible: Proper HTML structure, alt text, semantic markup
Secure: HTTPS is essential
Crawlable: Don't block important pages in robots.txt

10. Keep Content Fresh

While AI has knowledge cutoffs, fresh content signals an active, legitimate business:

Regularly update your blog or news section
Keep service pages current with latest offerings
Update copyright years and "last updated" dates
Add new testimonials and case studies

Want a professional website audit?

Our AI Visibility Audit includes a detailed analysis of your website's AI-readiness, with specific recommendations for improvement.

Get your AI visibility audit →

The Bottom Line

Optimising for AI isn't about gaming a system—it's about being clear, credible, and genuinely helpful. The websites that perform best with AI are those that clearly communicate what they do, prove their authority with social proof, and make information easy to find and understand.

Start with the basics: clear messaging, structured data, and comprehensive information about your business. Then layer in the advanced elements like FAQ content and detailed case studies. The investment pays dividends across both AI visibility and traditional SEO.