What is an AI visibility review?

An AI visibility review analyses how AI assistants like ChatGPT, Claude, Gemini, and Perplexity understand and recommend your business. We check what these AI tools say when people ask for recommendations in your industry and location, identify why competitors may be getting recommended instead of you, and provide a prioritised action plan to fix it.

How does ChatGPT decide which businesses to recommend?

ChatGPT recommends businesses based on several factors: how clearly your website explains what you do and who you serve, structured data and schema markup that helps AI understand your content, trust signals like reviews and testimonials, mentions and citations from other reputable websites, and how well your content answers the questions people actually ask. Most businesses fail on clarity and structured data.

Why isn't my business being recommended by ChatGPT?

87% of businesses are invisible to AI search results. Common reasons include: your website doesn't clearly state who you help and what problems you solve, lack of structured data that AI can read, no differentiation explaining why someone should choose you over competitors, missing trust signals and social proof, and poor machine readability of your content. Our review identifies exactly which issues are blocking you.

How long does the AI visibility review take?

We deliver your complete AI visibility review within 24 hours. This includes a full audit across ChatGPT, Gemini, Perplexity, and Claude, a competitor comparison showing where you rank, a prioritised action plan with quick wins highlighted, and a 30-minute walkthrough call to explain exactly what to fix.

What do I get with the AI visibility review?

You receive a comprehensive report including: your AI readiness score across all major AI assistants, detailed breakdown of how AI currently understands your business, competitor analysis showing who AI recommends instead of you, specific issues blocking your visibility (like missing schema, unclear messaging, or weak differentiation), a prioritised action plan ordered by impact, and a 30-minute call where we walk you through every finding and recommendation.

How much does an AI visibility review cost?

The AI visibility review costs £190 as a one-off payment with no subscription. The review includes a full audit across all major AI platforms, competitor comparison, prioritised action plan, and a 30-minute walkthrough call.

Do you offer a money-back guarantee?

Yes. Follow the roadmap we provide and get recommended by ChatGPT for your area — or your money back. We're confident in our process because it's built from real AI visibility audits across local businesses.

What is AI search and why does it matter for businesses?

AI search refers to people using AI assistants like ChatGPT, Claude, and Perplexity to find products, services, and local businesses instead of traditional Google searches. 50% of consumers now use AI-powered search tools, and 28% of Gen Z go to ChatGPT first for answers. Businesses visible in AI answers see 23x higher conversion rates compared to traditional organic traffic. If you're not showing up in AI recommendations, you're missing a rapidly growing channel.

How do I get my business to show up in ChatGPT?

To get recommended by ChatGPT, your business needs: clear positioning that explains exactly what you do and who you serve, structured data (schema markup) that helps AI understand your content, trust signals like reviews and testimonials, mentions from authoritative sources, and content that directly answers questions your customers ask. Most businesses are invisible because they lack clarity and proper technical structure.

What is Generative Engine Optimization (GEO)?

Generative Engine Optimization (GEO) is the practice of optimising your online presence to be recommended by AI assistants like ChatGPT, Claude, and Perplexity. Unlike traditional SEO which focuses on ranking in search results, GEO focuses on being the business that AI actively recommends when users ask for suggestions. This includes clear messaging, structured data, authority signals, and answering questions users actually ask.

Is AI visibility different from SEO?

Yes. Traditional SEO gets you ranked on Google's page one where users browse and choose. AI visibility gets you directly recommended by ChatGPT, Claude, and similar tools. With AI, there's no 'page one' — the AI recommends 1-3 businesses, and if you're not recommended, customers never see you at all. AI visibility requires clarity, structured data, and reputation signals rather than just keywords and backlinks.

Which businesses benefit most from AI visibility?

Local service businesses benefit enormously from AI visibility: plumbers, electricians, solicitors, accountants, dentists, restaurants, travel agents, estate agents, and similar. When someone asks ChatGPT 'recommend a good accountant in Manchester' or 'best plumber near Bristol', being recommended means direct customer calls. 87% of local businesses are currently invisible to AI — early movers gain a significant competitive advantage.

How We Made This Website Visible to ChatGPT: A Complete Technical Breakdown

We help businesses get recommended by ChatGPT. But do we practice what we preach? This post breaks down every single thing we implemented to make getfoundbychatgpt.com visible to AI assistants — structured data, machine-readable files, pre-rendering, and more.

Consider this a technical case study. If you're a developer or business owner wanting to understand what AI visibility actually looks like in practice, this is for you.

The Goal

When someone asks ChatGPT, Claude, or Perplexity "How do I get my business recommended by AI?" or "What is AI visibility?", we want this site to be cited or recommended.

1. Structured Data (JSON-LD Schemas)

Structured data is machine-readable information embedded in your HTML that helps AI understand what your page is about. We use JSON-LD format, which Google and AI systems prefer.

Here's what we added to our homepage:

Organization Schema

Tells AI who we are, what we do, and our areas of expertise:

{
  "@type": "Organization",
  "name": "Get Found By ChatGPT",
  "description": "AI visibility consultancy helping businesses get recommended by ChatGPT...",
  "knowsAbout": [
    "AI Visibility",
    "ChatGPT Optimization",
    "Generative Engine Optimization",
    "Structured Data"
  ]
}

Service Schema

Describes exactly what we sell, including pricing:

{
  "@type": "Service",
  "name": "AI Visibility Audit for Websites",
  "description": "We analyse how AI assistants understand your business...",
  "offers": {
    "price": "190",
    "priceCurrency": "GBP"
  }
}

FAQPage Schema

This is crucial. We added 12 questions and answers that match what people actually ask AI assistants:

"What is an AI visibility review?"
"How does ChatGPT decide which businesses to recommend?"
"Why isn't my business being recommended by ChatGPT?"
"What is Generative Engine Optimization (GEO)?"
"Is AI visibility different from SEO?"

Each question has a detailed answer. When an AI assistant encounters a query like "How does ChatGPT recommend businesses?", it can pull directly from this structured data.

Person Schema (E-E-A-T)

Google's E-E-A-T framework (Experience, Expertise, Authoritativeness, Trustworthiness) matters for AI too. We added a Person schema for the author:

{
  "@type": "Person",
  "name": "Alex Rapier",
  "jobTitle": "AI Visibility Consultant",
  "knowsAbout": ["AI Visibility", "ChatGPT Optimization", "Structured Data"],
  "description": "10+ years in software engineering..."
}

HowTo Schema

A step-by-step process that AI can reference when someone asks "How do I get recommended by ChatGPT?":

Purchase the AI Visibility Review
We Audit Your Website Across AI Platforms
Receive Your AI Readiness Score
Join Your 30-Minute Walkthrough Call
Implement the Prioritised Action Plan

2. The llms.txt File

This is an emerging standard — a plain-text file at /llms.txt that provides AI-readable information about your site. Think of it like robots.txt, but for language models.

Our llms.txt includes:

What we do (plain English description)
Who we help (target audience)
Service details and pricing
Key facts about the business
Links to all important pages

You can view ours at /llms.txt.

3. AI Plugin Manifest

We created a /.well-known/ai-plugin.json file — the format OpenAI uses for ChatGPT plugins. Even if you're not building a plugin, this file helps AI systems understand your site:

{
  "name_for_model": "getfoundbychatgpt",
  "description_for_model": "UK-based AI visibility consultancy helping local businesses get recommended by ChatGPT, Claude, Gemini...",
  "contact_email": "hello@getfoundbychatgpt.com"
}

4. robots.txt for AI Crawlers

Many sites accidentally block AI crawlers. We explicitly allow them:

User-agent: GPTBot
Allow: /

User-agent: ChatGPT-User
Allow: /

User-agent: Claude-Web
Allow: /

User-agent: PerplexityBot
Allow: /

User-agent: Anthropic-AI
Allow: /

We also added a reference to llms.txt:

LLMs: https://getfoundbychatgpt.com/llms.txt

5. Pre-rendering (Critical for SPAs)

This is where many sites fail. Our site is built with React — a single-page application (SPA). By default, the HTML looks like this:

<body>
  <div id="root"></div>  <!-- Empty! -->
</body>

AI bots and search engines see an empty page. The content only appears after JavaScript runs.

The fix: pre-rendering. We use Puppeteer at build time to render every page and save the full HTML. Now when a bot visits, they see:

<body>
  <div id="root">
    <header>...</header>
    <section>Be the business ChatGPT recommends...</section>
    <section>Frequently Asked Questions...</section>
    <!-- All content visible! -->
  </div>
</body>

6. Hidden Machine-Readable Content

We added a visually-hidden section specifically for AI parsing — plain text facts that don't need styling:

<section class="sr-only" data-ai-readable="true">
  <h2>What is GetFoundByChatGPT.com?</h2>
  <p>GetFoundByChatGPT.com is a UK-based AI visibility consultancy.</p>
  <p>We help businesses get recommended by AI assistants like ChatGPT.</p>
  
  <h3>Service Offered</h3>
  <p>Service: AI Visibility Audit for websites.</p>
  <p>Price: £190 one-off payment.</p>
  <p>Turnaround: 24 hours.</p>
  ...
</section>

The sr-only class makes it invisible to users but keeps it in the DOM for bots.

7. Content That Answers Questions

AI assistants recommend content that directly answers user queries. We created blog posts targeting the exact questions people ask:

Each post has its own structured data (Article schema, Breadcrumb schema) and is written to directly answer the query in the title.

The Complete Checklist

Here's everything we implemented:

Category	Implementation
Structured Data	Organization, Service, FAQPage, Person, HowTo, WebSite, Article, Breadcrumb schemas
AI-Specific Files	llms.txt, .well-known/ai-plugin.json
Crawling	robots.txt with AI bot rules, comprehensive sitemap
HTML	Link rel="llms", full meta tags, pre-rendered content
Hidden Content	AIReadableFacts component with plain-text business info
Technical	Puppeteer pre-rendering, static site generation

Does It Work?

The proof is in the testing. After implementing these changes:

Google's Rich Results Test detects our FAQPage and HowTo schemas
Our llms.txt is accessible to AI crawlers
The full HTML content is visible in page source (no JavaScript required)
All AI bot user agents are explicitly allowed

We're not promising immediate results — AI training data has lag times, and recommendations depend on many factors. But we've removed every technical barrier that would prevent AI from understanding and recommending our site.

What You Can Do

If you want to implement these changes for your own site, start with:

Add FAQPage schema — This has the highest impact. Include questions your customers actually ask.
Create llms.txt — Plain text, easy to implement, increasingly recognised.
Check robots.txt — Make sure you're not blocking AI crawlers.
Pre-render if using a SPA — Critical for React, Vue, Angular sites.
Write content that answers questions — Not marketing fluff, but direct answers.

Want us to do this for you?

Our AI Visibility Review analyses your site and tells you exactly what to fix — with a prioritised action plan and walkthrough call.

Get your AI Visibility Review →