What is an AI visibility review?

An AI visibility review analyses how AI assistants like ChatGPT, Claude, Gemini, and Perplexity understand and recommend your business. We check what these AI tools say when people ask for recommendations in your industry and location, identify why competitors may be getting recommended instead of you, and provide a prioritised action plan to fix it.

How does ChatGPT decide which businesses to recommend?

ChatGPT recommends businesses based on several factors: how clearly your website explains what you do and who you serve, structured data and schema markup that helps AI understand your content, trust signals like reviews and testimonials, mentions and citations from other reputable websites, and how well your content answers the questions people actually ask. Most businesses fail on clarity and structured data.

Why isn't my business being recommended by ChatGPT?

87% of businesses are invisible to AI search results. Common reasons include: your website doesn't clearly state who you help and what problems you solve, lack of structured data that AI can read, no differentiation explaining why someone should choose you over competitors, missing trust signals and social proof, and poor machine readability of your content. Our review identifies exactly which issues are blocking you.

How long does the AI visibility review take?

We deliver your complete AI visibility review within 24 hours. This includes a full audit across ChatGPT, Gemini, Perplexity, and Claude, a competitor comparison showing where you rank, a prioritised action plan with quick wins highlighted, and a 30-minute walkthrough call to explain exactly what to fix.

What do I get with the AI visibility review?

You receive a comprehensive report including: your AI readiness score across all major AI assistants, detailed breakdown of how AI currently understands your business, competitor analysis showing who AI recommends instead of you, specific issues blocking your visibility (like missing schema, unclear messaging, or weak differentiation), a prioritised action plan ordered by impact, and a 30-minute call where we walk you through every finding and recommendation.

How much does an AI visibility review cost?

The AI visibility review costs £190 as a one-off payment with no subscription. The review includes a full audit across all major AI platforms, competitor comparison, prioritised action plan, and a 30-minute walkthrough call.

Do you offer a money-back guarantee?

Yes. Follow the roadmap we provide and get recommended by ChatGPT for your area — or your money back. We're confident in our process because it's built from real AI visibility audits across local businesses.

What is AI search and why does it matter for businesses?

AI search refers to people using AI assistants like ChatGPT, Claude, and Perplexity to find products, services, and local businesses instead of traditional Google searches. 50% of consumers now use AI-powered search tools, and 28% of Gen Z go to ChatGPT first for answers. Businesses visible in AI answers see 23x higher conversion rates compared to traditional organic traffic. If you're not showing up in AI recommendations, you're missing a rapidly growing channel.

How do I get my business to show up in ChatGPT?

To get recommended by ChatGPT, your business needs: clear positioning that explains exactly what you do and who you serve, structured data (schema markup) that helps AI understand your content, trust signals like reviews and testimonials, mentions from authoritative sources, and content that directly answers questions your customers ask. Most businesses are invisible because they lack clarity and proper technical structure.

What is Generative Engine Optimization (GEO)?

Generative Engine Optimization (GEO) is the practice of optimising your online presence to be recommended by AI assistants like ChatGPT, Claude, and Perplexity. Unlike traditional SEO which focuses on ranking in search results, GEO focuses on being the business that AI actively recommends when users ask for suggestions. This includes clear messaging, structured data, authority signals, and answering questions users actually ask.

Is AI visibility different from SEO?

Yes. Traditional SEO gets you ranked on Google's page one where users browse and choose. AI visibility gets you directly recommended by ChatGPT, Claude, and similar tools. With AI, there's no 'page one' — the AI recommends 1-3 businesses, and if you're not recommended, customers never see you at all. AI visibility requires clarity, structured data, and reputation signals rather than just keywords and backlinks.

Which businesses benefit most from AI visibility?

Local service businesses benefit enormously from AI visibility: plumbers, electricians, solicitors, accountants, dentists, restaurants, travel agents, estate agents, and similar. When someone asks ChatGPT 'recommend a good accountant in Manchester' or 'best plumber near Bristol', being recommended means direct customer calls. 87% of local businesses are currently invisible to AI — early movers gain a significant competitive advantage.

What is AI Visibility?

AI visibility refers to how prominently and accurately your business appears when people ask AI assistants like ChatGPT, Claude, Gemini, or Perplexity for recommendations. It's the emerging equivalent of SEO for the AI age.

Think about the last time you needed a recommendation. Did you open Google and browse through ten blue links? Or did you ask ChatGPT, "What's the best project management tool for a small marketing team?" More and more people are choosing the latter—and if your business isn't visible to AI, you're becoming invisible to potential customers.

The Shift from Search to Conversation

Traditional search engines show you a list of websites. You click, browse, and decide for yourself. AI assistants work differently—they curate the answer for you. When someone asks ChatGPT for a recommendation, it doesn't show ten options. It might suggest three, maybe five. Often just one.

This fundamental shift changes everything about how businesses get discovered online. If Google was about being on page one, AI is about being in the conversation at all.

The New Reality:

When ChatGPT recommends your competitor instead of you, you don't get second place—you get no place. The customer never sees your website, never reads your reviews, never knows you exist.

What Determines AI Visibility?

AI assistants don't have a simple algorithm you can game. They synthesise information from across the internet to form opinions about which businesses are most relevant, trustworthy, and worth recommending. Several factors influence this:

Brand mentions and context — How often is your business mentioned across the web, and in what context? Reviews, articles, and discussions all contribute.
Content clarity — Can AI understand what you do, who you serve, and why you're different? Vague messaging gets ignored.
Authority signals — Industry recognition, expert endorsements, and quality backlinks help establish credibility.
Structured data — Proper schema markup helps AI parse your website correctly.
Fresh, relevant content — AI knowledge has cutoff dates, but newer content and citations can influence recommendations.

Why This Matters Now

According to recent research, over 100 million people use ChatGPT weekly. A growing percentage of these users are asking for product recommendations, service providers, and business advice. The businesses that AI recommends are winning customers before competitors even know there was an opportunity.

This isn't a future trend to prepare for—it's happening right now. Every day your business remains invisible to AI, potential customers are being directed elsewhere.

AI Visibility vs. Traditional SEO

Aspect	Traditional SEO	AI Visibility
Goal	Rank on page 1	Be recommended
Competition	10+ results shown	1-3 recommended
User action	Click and browse	Trust and act
Optimisation	Keywords & links	Reputation & clarity
Measurement	Rankings & traffic	Recommendations & sentiment

How to Check Your AI Visibility

The first step to improving your AI visibility is understanding where you currently stand. Try asking AI assistants questions your potential customers might ask:

"What's the best [your service] in [your location]?"
"Can you recommend a [your industry] company for [specific need]?"
"What are the top alternatives to [your competitor]?"

If your business doesn't appear—or appears with incorrect information—you have an AI visibility problem that needs addressing.

Want a professional assessment?

Our AI Visibility Audit tests your business across ChatGPT, Claude, Gemini, and Perplexity with over 50 prompts to reveal exactly how AI sees your brand.

Learn more about the audit →

The Bottom Line

AI visibility is the new competitive frontier. Just as businesses that ignored SEO in the 2000s fell behind, businesses that ignore AI visibility today risk becoming invisible to a growing segment of potential customers.

The good news? This is still early days. Most businesses haven't even thought about AI visibility yet, which means there's a significant first-mover advantage for those who act now. The businesses that understand and optimise for AI recommendations today will have a substantial head start over those who wait.