What is an AI visibility review?

An AI visibility review analyses how AI assistants like ChatGPT, Claude, Gemini, and Perplexity understand and recommend your business. We check what these AI tools say when people ask for recommendations in your industry and location, identify why competitors may be getting recommended instead of you, and provide a prioritised action plan to fix it.

How does ChatGPT decide which businesses to recommend?

ChatGPT recommends businesses based on several factors: how clearly your website explains what you do and who you serve, structured data and schema markup that helps AI understand your content, trust signals like reviews and testimonials, mentions and citations from other reputable websites, and how well your content answers the questions people actually ask. Most businesses fail on clarity and structured data.

Why isn't my business being recommended by ChatGPT?

87% of businesses are invisible to AI search results. Common reasons include: your website doesn't clearly state who you help and what problems you solve, lack of structured data that AI can read, no differentiation explaining why someone should choose you over competitors, missing trust signals and social proof, and poor machine readability of your content. Our review identifies exactly which issues are blocking you.

How long does the AI visibility review take?

We deliver your complete AI visibility review within 24 hours. This includes a full audit across ChatGPT, Gemini, Perplexity, and Claude, a competitor comparison showing where you rank, a prioritised action plan with quick wins highlighted, and a 30-minute walkthrough call to explain exactly what to fix.

What do I get with the AI visibility review?

You receive a comprehensive report including: your AI readiness score across all major AI assistants, detailed breakdown of how AI currently understands your business, competitor analysis showing who AI recommends instead of you, specific issues blocking your visibility (like missing schema, unclear messaging, or weak differentiation), a prioritised action plan ordered by impact, and a 30-minute call where we walk you through every finding and recommendation.

How much does an AI visibility review cost?

The AI visibility review costs £190 as a one-off payment with no subscription. The review includes a full audit across all major AI platforms, competitor comparison, prioritised action plan, and a 30-minute walkthrough call.

Do you offer a money-back guarantee?

Yes. Follow the roadmap we provide and get recommended by ChatGPT for your area — or your money back. We're confident in our process because it's built from real AI visibility audits across local businesses.

What is AI search and why does it matter for businesses?

AI search refers to people using AI assistants like ChatGPT, Claude, and Perplexity to find products, services, and local businesses instead of traditional Google searches. 50% of consumers now use AI-powered search tools, and 28% of Gen Z go to ChatGPT first for answers. Businesses visible in AI answers see 23x higher conversion rates compared to traditional organic traffic. If you're not showing up in AI recommendations, you're missing a rapidly growing channel.

How do I get my business to show up in ChatGPT?

To get recommended by ChatGPT, your business needs: clear positioning that explains exactly what you do and who you serve, structured data (schema markup) that helps AI understand your content, trust signals like reviews and testimonials, mentions from authoritative sources, and content that directly answers questions your customers ask. Most businesses are invisible because they lack clarity and proper technical structure.

What is Generative Engine Optimization (GEO)?

Generative Engine Optimization (GEO) is the practice of optimising your online presence to be recommended by AI assistants like ChatGPT, Claude, and Perplexity. Unlike traditional SEO which focuses on ranking in search results, GEO focuses on being the business that AI actively recommends when users ask for suggestions. This includes clear messaging, structured data, authority signals, and answering questions users actually ask.

Is AI visibility different from SEO?

Yes. Traditional SEO gets you ranked on Google's page one where users browse and choose. AI visibility gets you directly recommended by ChatGPT, Claude, and similar tools. With AI, there's no 'page one' — the AI recommends 1-3 businesses, and if you're not recommended, customers never see you at all. AI visibility requires clarity, structured data, and reputation signals rather than just keywords and backlinks.

Which businesses benefit most from AI visibility?

Local service businesses benefit enormously from AI visibility: plumbers, electricians, solicitors, accountants, dentists, restaurants, travel agents, estate agents, and similar. When someone asks ChatGPT 'recommend a good accountant in Manchester' or 'best plumber near Bristol', being recommended means direct customer calls. 87% of local businesses are currently invisible to AI — early movers gain a significant competitive advantage.

The Future of AI Search: What Businesses Need to Know

AI search is evolving rapidly. What works today might be table stakes tomorrow, and new opportunities are emerging constantly. Here's where things are heading—and how smart businesses are preparing.

Trend #1: AI Search Becoming Mainstream

ChatGPT crossed 100 million weekly users faster than any technology in history. Perplexity is growing rapidly. Google is integrating AI into search results. Microsoft has rebuilt Bing around AI.

This isn't a niche behaviour anymore—it's becoming how people search. The businesses that establish AI visibility now will have a significant head start as adoption accelerates.

The Adoption Curve:

Early adopters are already using AI for recommendations. The early majority is starting to follow. By the time late adopters arrive, the competitive landscape for AI visibility will be well established.

Trend #2: Real-Time Information

AI assistants are increasingly incorporating real-time information:

Perplexity: Already searches the web in real-time
ChatGPT: Has browsing capabilities and plugins
Gemini: Integrates with Google's real-time data
Claude: Adding web access capabilities

This means fresh content, recent reviews, and current information will become more important. The knowledge cutoff problem is diminishing.

Trend #3: Multimodal Understanding

AI is becoming better at understanding images, video, and audio—not just text. This opens new dimensions for business visibility:

Product images that AI can "see" and describe
Video content that AI can understand and reference
Brand visuals that reinforce your identity

Businesses with strong visual content may gain advantages as AI becomes better at interpreting non-text media.

Trend #4: Conversational Commerce

AI assistants are moving toward being able to complete transactions, not just make recommendations:

Book appointments directly through AI conversations
Make purchases without leaving the chat interface
Schedule consultations and demos

Businesses that make it easy to transact—clear pricing, simple booking processes, API integrations—will benefit as this capability grows.

Trend #5: Specialised AI Assistants

Beyond general-purpose AI like ChatGPT, we're seeing industry-specific AI tools emerge:

Legal AI assistants that recommend solicitors
Health AI that suggests healthcare providers
Finance AI that recommends financial advisors
Home services AI that connects people with trades

Building visibility in both general and industry-specific AI platforms will become important.

How to Prepare for What's Coming

1. Build Authority Now

Authority takes time to establish. Reviews, mentions, backlinks, and reputation signals compound over time. Start building now so you're well-positioned as AI adoption grows.

2. Keep Content Fresh

As real-time AI becomes standard, stale content becomes a liability. Maintain an active publishing schedule and keep your core pages updated.

3. Invest in Structured Data

Schema markup will become more important as AI seeks to understand business entities precisely. Implement comprehensive structured data now.

4. Make Transactions Easy

Clear pricing, simple booking processes, and frictionless purchasing will matter more as AI can complete transactions.

5. Think Beyond Text

Invest in quality images, video content, and visual branding. As AI becomes multimodal, this content will contribute to your visibility.

6. Monitor Multiple Platforms

Don't just track ChatGPT. Monitor how you appear across Claude, Gemini, Perplexity, and industry-specific AI tools.

What Won't Change

Amid all this evolution, some fundamentals remain constant:

Quality matters: AI will always prefer recommending genuinely good businesses
Reputation matters: Reviews and credibility signals will remain crucial
Clarity matters: Being easy to understand will always help
Customer experience matters: AI will learn from user feedback on recommendations

Ready to future-proof your AI visibility?

Our AI Visibility Audit gives you a baseline understanding of where you stand today, plus recommendations that prepare you for where AI is heading.

Get your AI visibility audit →

The Bottom Line

The future of AI search is bright for businesses that prepare now. By building a strong foundation—clear messaging, solid reputation, quality content, and technical optimisation—you position yourself to benefit from every new development.

The businesses that wait for AI search to "mature" before acting will find themselves playing catch-up. The time to establish your AI visibility is now, while the competitive landscape is still forming.