What is an AI visibility review?

An AI visibility review analyses how AI assistants like ChatGPT, Claude, Gemini, and Perplexity understand and recommend your business. We check what these AI tools say when people ask for recommendations in your industry and location, identify why competitors may be getting recommended instead of you, and provide a prioritised action plan to fix it.

How does ChatGPT decide which businesses to recommend?

ChatGPT recommends businesses based on several factors: how clearly your website explains what you do and who you serve, structured data and schema markup that helps AI understand your content, trust signals like reviews and testimonials, mentions and citations from other reputable websites, and how well your content answers the questions people actually ask. Most businesses fail on clarity and structured data.

Why isn't my business being recommended by ChatGPT?

87% of businesses are invisible to AI search results. Common reasons include: your website doesn't clearly state who you help and what problems you solve, lack of structured data that AI can read, no differentiation explaining why someone should choose you over competitors, missing trust signals and social proof, and poor machine readability of your content. Our review identifies exactly which issues are blocking you.

How long does the AI visibility review take?

We deliver your complete AI visibility review within 24 hours. This includes a full audit across ChatGPT, Gemini, Perplexity, and Claude, a competitor comparison showing where you rank, a prioritised action plan with quick wins highlighted, and a 30-minute walkthrough call to explain exactly what to fix.

What do I get with the AI visibility review?

You receive a comprehensive report including: your AI readiness score across all major AI assistants, detailed breakdown of how AI currently understands your business, competitor analysis showing who AI recommends instead of you, specific issues blocking your visibility (like missing schema, unclear messaging, or weak differentiation), a prioritised action plan ordered by impact, and a 30-minute call where we walk you through every finding and recommendation.

How much does an AI visibility review cost?

The AI visibility review costs £190 as a one-off payment with no subscription. The review includes a full audit across all major AI platforms, competitor comparison, prioritised action plan, and a 30-minute walkthrough call.

Do you offer a money-back guarantee?

Yes. Follow the roadmap we provide and get recommended by ChatGPT for your area — or your money back. We're confident in our process because it's built from real AI visibility audits across local businesses.

What is AI search and why does it matter for businesses?

AI search refers to people using AI assistants like ChatGPT, Claude, and Perplexity to find products, services, and local businesses instead of traditional Google searches. 50% of consumers now use AI-powered search tools, and 28% of Gen Z go to ChatGPT first for answers. Businesses visible in AI answers see 23x higher conversion rates compared to traditional organic traffic. If you're not showing up in AI recommendations, you're missing a rapidly growing channel.

How do I get my business to show up in ChatGPT?

To get recommended by ChatGPT, your business needs: clear positioning that explains exactly what you do and who you serve, structured data (schema markup) that helps AI understand your content, trust signals like reviews and testimonials, mentions from authoritative sources, and content that directly answers questions your customers ask. Most businesses are invisible because they lack clarity and proper technical structure.

What is Generative Engine Optimization (GEO)?

Generative Engine Optimization (GEO) is the practice of optimising your online presence to be recommended by AI assistants like ChatGPT, Claude, and Perplexity. Unlike traditional SEO which focuses on ranking in search results, GEO focuses on being the business that AI actively recommends when users ask for suggestions. This includes clear messaging, structured data, authority signals, and answering questions users actually ask.

Is AI visibility different from SEO?

Yes. Traditional SEO gets you ranked on Google's page one where users browse and choose. AI visibility gets you directly recommended by ChatGPT, Claude, and similar tools. With AI, there's no 'page one' — the AI recommends 1-3 businesses, and if you're not recommended, customers never see you at all. AI visibility requires clarity, structured data, and reputation signals rather than just keywords and backlinks.

Which businesses benefit most from AI visibility?

Local service businesses benefit enormously from AI visibility: plumbers, electricians, solicitors, accountants, dentists, restaurants, travel agents, estate agents, and similar. When someone asks ChatGPT 'recommend a good accountant in Manchester' or 'best plumber near Bristol', being recommended means direct customer calls. 87% of local businesses are currently invisible to AI — early movers gain a significant competitive advantage.

AI Search vs Google: How Discovery is Changing

For two decades, Google has been the gatekeeper of online discovery. But a fundamental shift is underway. AI assistants like ChatGPT, Claude, and Gemini are changing how people find businesses, products, and services. Understanding this shift is crucial for any business that depends on being discovered online.

The Google Model: Lists and Links

Google's approach is fundamentally about options. You search, you get a list of ten results (plus ads), and you choose. The power is in your hands to click through, compare, and decide.

This model created an entire industry around SEO—the art and science of getting your website to appear higher in those results. Keywords, backlinks, page speed, mobile-friendliness—businesses have spent billions optimising for Google's algorithm.

The AI Model: Answers and Recommendations

AI assistants work differently. They don't show you options—they give you answers. When you ask ChatGPT "What's the best CRM for a small marketing agency?", it doesn't show you ten blue links. It recommends one, maybe two or three, with explanations of why.

The Fundamental Difference:

Google: "Here are your options, you decide"
AI: "Based on what you need, I recommend this"

This shift from options to recommendations changes everything. In the Google model, being on page one among ten results was valuable. In the AI model, if you're not the recommendation, you're invisible.

How Each Decides What to Show

Google's Algorithm

Google uses hundreds of ranking factors, but the core principles are:

Relevance: Does this page match what the user searched for?
Authority: Do other credible sites link to this page?
Experience: Is this page fast, mobile-friendly, and easy to use?
Freshness: Is the content up-to-date?

AI's Decision-Making

AI assistants synthesise information differently:

Reputation: What do reviews, articles, and discussions say about this business?
Clarity: Is it clear what this business does and who it serves?
Authority: Is this business recognised as a leader in its space?
Context: Does this business match what the user specifically needs?

What This Means for Your Business

1. Reputation Matters More Than Rankings

In Google, you could rank well with good SEO even if you weren't the best option. AI is more discerning—it's trying to recommend the right choice, not just any choice that matches keywords.

2. Clarity Beats Cleverness

Clever marketing copy that works for humans might confuse AI. Being clear and specific about what you do, who you serve, and what makes you different is more important than ever.

3. The Whole Internet is Your Profile

AI doesn't just look at your website—it synthesises information from reviews, articles, social media, and discussions across the web. Your reputation everywhere matters.

4. Winner-Takes-Most

Google's ten results meant ten businesses got visibility. AI's one or two recommendations mean most competitors get nothing. The stakes are higher.

Should You Abandon SEO?

Absolutely not. Google still drives enormous traffic, and traditional SEO remains valuable. But smart businesses are now optimising for both:

Continue your SEO efforts for Google visibility
Build your reputation across the web for AI visibility
Create clear, specific content that both Google and AI can understand
Monitor how AI assistants perceive your business

Not sure where you stand with AI?

Our AI Visibility Audit shows you exactly how ChatGPT, Claude, Gemini, and Perplexity see your business—and what to do about it.

Get your AI visibility audit →

The Future is Both

We're not in an either/or world—we're in a both/and world. Google isn't going away, and AI search is only growing. The businesses that thrive will be those that understand both systems and optimise for visibility in each.

The good news is that many AI visibility strategies—building authority, creating clear content, earning positive reviews—also help with traditional SEO. By focusing on genuinely being the best choice for your customers, you improve your visibility everywhere.