What is an AI visibility review?

An AI visibility review analyses how AI assistants like ChatGPT, Claude, Gemini, and Perplexity understand and recommend your business. We check what these AI tools say when people ask for recommendations in your industry and location, identify why competitors may be getting recommended instead of you, and provide a prioritised action plan to fix it.

How does ChatGPT decide which businesses to recommend?

ChatGPT recommends businesses based on several factors: how clearly your website explains what you do and who you serve, structured data and schema markup that helps AI understand your content, trust signals like reviews and testimonials, mentions and citations from other reputable websites, and how well your content answers the questions people actually ask. Most businesses fail on clarity and structured data.

Why isn't my business being recommended by ChatGPT?

87% of businesses are invisible to AI search results. Common reasons include: your website doesn't clearly state who you help and what problems you solve, lack of structured data that AI can read, no differentiation explaining why someone should choose you over competitors, missing trust signals and social proof, and poor machine readability of your content. Our review identifies exactly which issues are blocking you.

How long does the AI visibility review take?

We deliver your complete AI visibility review within 24 hours. This includes a full audit across ChatGPT, Gemini, Perplexity, and Claude, a competitor comparison showing where you rank, a prioritised action plan with quick wins highlighted, and a 30-minute walkthrough call to explain exactly what to fix.

What do I get with the AI visibility review?

You receive a comprehensive report including: your AI readiness score across all major AI assistants, detailed breakdown of how AI currently understands your business, competitor analysis showing who AI recommends instead of you, specific issues blocking your visibility (like missing schema, unclear messaging, or weak differentiation), a prioritised action plan ordered by impact, and a 30-minute call where we walk you through every finding and recommendation.

How much does an AI visibility review cost?

The AI visibility review costs £190 as a one-off payment with no subscription. The review includes a full audit across all major AI platforms, competitor comparison, prioritised action plan, and a 30-minute walkthrough call.

Do you offer a money-back guarantee?

Yes. Follow the roadmap we provide and get recommended by ChatGPT for your area — or your money back. We're confident in our process because it's built from real AI visibility audits across local businesses.

What is AI search and why does it matter for businesses?

AI search refers to people using AI assistants like ChatGPT, Claude, and Perplexity to find products, services, and local businesses instead of traditional Google searches. 50% of consumers now use AI-powered search tools, and 28% of Gen Z go to ChatGPT first for answers. Businesses visible in AI answers see 23x higher conversion rates compared to traditional organic traffic. If you're not showing up in AI recommendations, you're missing a rapidly growing channel.

How do I get my business to show up in ChatGPT?

To get recommended by ChatGPT, your business needs: clear positioning that explains exactly what you do and who you serve, structured data (schema markup) that helps AI understand your content, trust signals like reviews and testimonials, mentions from authoritative sources, and content that directly answers questions your customers ask. Most businesses are invisible because they lack clarity and proper technical structure.

What is Generative Engine Optimization (GEO)?

Generative Engine Optimization (GEO) is the practice of optimising your online presence to be recommended by AI assistants like ChatGPT, Claude, and Perplexity. Unlike traditional SEO which focuses on ranking in search results, GEO focuses on being the business that AI actively recommends when users ask for suggestions. This includes clear messaging, structured data, authority signals, and answering questions users actually ask.

Is AI visibility different from SEO?

Yes. Traditional SEO gets you ranked on Google's page one where users browse and choose. AI visibility gets you directly recommended by ChatGPT, Claude, and similar tools. With AI, there's no 'page one' — the AI recommends 1-3 businesses, and if you're not recommended, customers never see you at all. AI visibility requires clarity, structured data, and reputation signals rather than just keywords and backlinks.

Which businesses benefit most from AI visibility?

Local service businesses benefit enormously from AI visibility: plumbers, electricians, solicitors, accountants, dentists, restaurants, travel agents, estate agents, and similar. When someone asks ChatGPT 'recommend a good accountant in Manchester' or 'best plumber near Bristol', being recommended means direct customer calls. 87% of local businesses are currently invisible to AI — early movers gain a significant competitive advantage.

How to Get Recommended by ChatGPT

Getting recommended by ChatGPT isn't about gaming an algorithm—it's about building genuine authority and making your business easy for AI to understand and trust. Here's how to improve your chances of being the answer when potential customers ask.

1. Clarify Your Positioning

AI assistants need to understand exactly what you do and who you serve before they can recommend you. Vague or generic messaging is your enemy.

Instead of:

"We provide innovative solutions for businesses looking to grow."

Be specific:

"We're a conversion rate optimisation agency that helps B2B SaaS companies increase trial-to-paid conversions through A/B testing and user research."

When your positioning is crystal clear, AI can match your business to specific queries. If someone asks ChatGPT for "a CRO agency for SaaS companies," the specific business gets recommended. The vague one doesn't.

Action steps:

Define your ideal customer profile in one sentence
Identify the specific problem you solve
State your unique approach or methodology
Include these elements prominently on your homepage and about page

2. Build Your Online Reputation

ChatGPT's training data includes information from across the web. The more your business is mentioned positively in credible contexts, the more likely AI is to recommend you.

Strategies that work:

Get featured in industry publications — Guest posts, expert quotes, and case studies in respected outlets signal authority.
Encourage genuine reviews — Reviews on Google, Trustpilot, G2, Capterra, and industry-specific platforms all contribute to your reputation.
Participate in relevant communities — Thoughtful contributions to Reddit, Hacker News, industry forums, and LinkedIn discussions can get indexed and influence AI.
Earn quality backlinks — Links from authoritative sites signal that your business is worth paying attention to.

3. Create Content That Answers Questions

AI assistants are trained on question-and-answer patterns. If your content directly answers questions your potential customers ask, you're more likely to be associated with those topics.

Think about what your customers ask:

"How do I choose a [your service]?"
"What should I look for in a [your industry] provider?"
"What's the difference between [option A] and [option B]?"
"How much does [your service] typically cost?"

Create in-depth, genuinely helpful content that answers these questions. Not thin content stuffed with keywords—real expertise that establishes you as an authority.

4. Optimise Your Technical Foundation

Make your website easy for AI to parse and understand:

Use structured data (schema markup) — Implement LocalBusiness, Organization, Product, and Review schema to help AI understand your business entities.
Maintain consistent NAP — Your Name, Address, and Phone number should be identical everywhere online.
Create a comprehensive About page — Include your history, team, mission, and what makes you different.
Build clear site architecture — Logical navigation and internal linking help AI understand your content relationships.

5. Be Present on Multiple Platforms

AI synthesises information from many sources. Being present (and consistent) across multiple platforms reinforces your credibility:

Your own website
Google Business Profile
LinkedIn (company page and key team members)
Industry directories and listings
Review platforms relevant to your industry
Wikipedia (if you're notable enough)

6. Develop Thought Leadership

AI tends to recommend businesses that are seen as leaders in their space. Building thought leadership takes time but pays dividends:

Publish original research — Data and insights that others cite establish authority.
Speak at events — Conference talks and webinars get mentioned and linked.
Get quoted as an expert — Respond to journalist queries through HARO, Qwoted, or direct outreach.
Create tools or resources — Free tools, calculators, or templates that become industry standards.

7. Monitor and Adapt

Regularly test how AI assistants respond to queries relevant to your business:

Ask ChatGPT, Claude, Gemini, and Perplexity questions your customers might ask
Note whether you're mentioned, and how accurately
Track changes over time as you implement improvements
Identify gaps where competitors appear but you don't

Need help understanding where you stand?

Our AI Visibility Audit provides a comprehensive assessment of how major AI platforms currently perceive your business, including specific recommendations for improvement.

Get your AI visibility audit →

What Doesn't Work

A few things to avoid—these might have worked for traditional SEO but don't help with AI visibility:

Keyword stuffing — AI understands context and intent, not keyword density.
Low-quality backlinks — Spam links from irrelevant sites don't build authority.
Thin, duplicated content — AI can recognise and devalues low-effort content.
Fake reviews — These can backfire and damage your reputation if detected.

The Long Game

Getting recommended by ChatGPT isn't an overnight fix. It's the result of building genuine authority, creating valuable content, and establishing a clear reputation over time.

The businesses that start now will have a significant advantage. AI visibility is still emerging—most of your competitors haven't even thought about it yet. By understanding what AI looks for and systematically building your presence, you can establish yourself as the recommended choice in your category.

Start with the basics: clarify your positioning, encourage reviews, create helpful content, and build your presence across multiple platforms. Then layer in thought leadership and ongoing monitoring to refine your approach.