What is an AI visibility review?

An AI visibility review analyses how AI assistants like ChatGPT, Claude, Gemini, and Perplexity understand and recommend your business. We check what these AI tools say when people ask for recommendations in your industry and location, identify why competitors may be getting recommended instead of you, and provide a prioritised action plan to fix it.

How does ChatGPT decide which businesses to recommend?

ChatGPT recommends businesses based on several factors: how clearly your website explains what you do and who you serve, structured data and schema markup that helps AI understand your content, trust signals like reviews and testimonials, mentions and citations from other reputable websites, and how well your content answers the questions people actually ask. Most businesses fail on clarity and structured data.

Why isn't my business being recommended by ChatGPT?

87% of businesses are invisible to AI search results. Common reasons include: your website doesn't clearly state who you help and what problems you solve, lack of structured data that AI can read, no differentiation explaining why someone should choose you over competitors, missing trust signals and social proof, and poor machine readability of your content. Our review identifies exactly which issues are blocking you.

How long does the AI visibility review take?

We deliver your complete AI visibility review within 24 hours. This includes a full audit across ChatGPT, Gemini, Perplexity, and Claude, a competitor comparison showing where you rank, a prioritised action plan with quick wins highlighted, and a 30-minute walkthrough call to explain exactly what to fix.

What do I get with the AI visibility review?

You receive a comprehensive report including: your AI readiness score across all major AI assistants, detailed breakdown of how AI currently understands your business, competitor analysis showing who AI recommends instead of you, specific issues blocking your visibility (like missing schema, unclear messaging, or weak differentiation), a prioritised action plan ordered by impact, and a 30-minute call where we walk you through every finding and recommendation.

How much does an AI visibility review cost?

The AI visibility review costs £190 as a one-off payment with no subscription. The review includes a full audit across all major AI platforms, competitor comparison, prioritised action plan, and a 30-minute walkthrough call.

Do you offer a money-back guarantee?

Yes. Follow the roadmap we provide and get recommended by ChatGPT for your area — or your money back. We're confident in our process because it's built from real AI visibility audits across local businesses.

What is AI search and why does it matter for businesses?

AI search refers to people using AI assistants like ChatGPT, Claude, and Perplexity to find products, services, and local businesses instead of traditional Google searches. 50% of consumers now use AI-powered search tools, and 28% of Gen Z go to ChatGPT first for answers. Businesses visible in AI answers see 23x higher conversion rates compared to traditional organic traffic. If you're not showing up in AI recommendations, you're missing a rapidly growing channel.

How do I get my business to show up in ChatGPT?

To get recommended by ChatGPT, your business needs: clear positioning that explains exactly what you do and who you serve, structured data (schema markup) that helps AI understand your content, trust signals like reviews and testimonials, mentions from authoritative sources, and content that directly answers questions your customers ask. Most businesses are invisible because they lack clarity and proper technical structure.

What is Generative Engine Optimization (GEO)?

Generative Engine Optimization (GEO) is the practice of optimising your online presence to be recommended by AI assistants like ChatGPT, Claude, and Perplexity. Unlike traditional SEO which focuses on ranking in search results, GEO focuses on being the business that AI actively recommends when users ask for suggestions. This includes clear messaging, structured data, authority signals, and answering questions users actually ask.

Is AI visibility different from SEO?

Yes. Traditional SEO gets you ranked on Google's page one where users browse and choose. AI visibility gets you directly recommended by ChatGPT, Claude, and similar tools. With AI, there's no 'page one' — the AI recommends 1-3 businesses, and if you're not recommended, customers never see you at all. AI visibility requires clarity, structured data, and reputation signals rather than just keywords and backlinks.

Which businesses benefit most from AI visibility?

Local service businesses benefit enormously from AI visibility: plumbers, electricians, solicitors, accountants, dentists, restaurants, travel agents, estate agents, and similar. When someone asks ChatGPT 'recommend a good accountant in Manchester' or 'best plumber near Bristol', being recommended means direct customer calls. 87% of local businesses are currently invisible to AI — early movers gain a significant competitive advantage.

How Do I Get My Business Found by ChatGPT?

If you're asking "how do I get my business found by ChatGPT?", you're already ahead of most competitors. Millions of people now ask ChatGPT for business recommendations daily, and the businesses that appear in those answers are winning customers before anyone else even knows there was an opportunity.

This guide walks you through exactly what it takes to get your business found by ChatGPT—and other AI assistants like Claude, Gemini, and Perplexity.

Quick Answer:

To get found by ChatGPT, you need to build a strong online presence with clear messaging, positive reviews, authoritative mentions, and proper technical setup. ChatGPT recommends businesses it "knows" are reputable and relevant—your job is to make sure it knows about you.

Why ChatGPT Matters for Your Business

When someone asks ChatGPT "What's the best accountant in Birmingham?" or "Can you recommend a web design agency for small businesses?", ChatGPT doesn't show a list of ten options. It recommends one, maybe two or three specific businesses.

If your business isn't one of those recommendations, potential customers never see you. They don't visit your website, don't read your reviews, don't know you exist. They go straight to whoever ChatGPT recommended.

Step 1: Make Sure ChatGPT Can Understand Your Business

The first step to getting found by ChatGPT is making your business crystal clear. ChatGPT needs to understand:

What you do — Be specific, not clever. "Marketing agency" is vague. "PPC agency for e-commerce brands" is clear.
Who you serve — Define your ideal customer clearly on your website.
Where you operate — For local businesses, location signals are crucial.
What makes you different — Your unique value proposition.

Your Homepage Should Answer:

"We are [what you do] for [who you serve] in [where you operate]. We help them [outcome you deliver] through [your approach]."

Step 2: Build Your Online Reputation

ChatGPT's training data includes information from across the internet. The more your business is mentioned positively in credible places, the more likely ChatGPT is to recommend you.

Reviews are Essential

Google Reviews: The most important review platform for most businesses
Industry platforms: Trustpilot, G2, Capterra, Checkatrade, etc.
Facebook recommendations: Another signal ChatGPT can pick up

Get Mentioned in Credible Places

Industry publications and blogs
Local news and business press
Expert roundups and "best of" lists
Podcast appearances and interviews
Guest posts on authoritative websites

Step 3: Create Content That Demonstrates Expertise

ChatGPT respects authority. Publishing helpful, expert content signals that you know what you're talking about:

Answer common questions: What do your customers ask before buying? Answer those questions thoroughly.
Share original insights: Research, data, or unique perspectives on your industry.
Create how-to guides: Practical content that helps your target audience.
Publish case studies: Real examples of client success with specific details.

Step 4: Get Your Technical Setup Right

Technical elements help ChatGPT parse and understand your business information accurately:

Structured data (Schema markup): Implement Organization, LocalBusiness, Product, and Review schemas
Consistent NAP: Your Name, Address, and Phone should be identical everywhere online
Google Business Profile: Claim it, complete every field, keep it updated
Clean website structure: Clear navigation, logical hierarchy, accessible content

Step 5: Be Present Across Multiple Platforms

ChatGPT synthesises information from many sources. Being consistently present across platforms reinforces your legitimacy:

Your own website (obviously)
Google Business Profile
LinkedIn (company page and key people)
Relevant directories (Yelp, Yell, industry-specific)
Social media profiles
Professional associations

Step 6: Monitor and Improve

Regularly test how ChatGPT responds to queries related to your business:

Ask: "What's the best [your service] in [your location]?"
Ask: "Can you recommend a [your business type] for [your ideal customer]?"
Ask: "What do you know about [your business name]?"
Test across ChatGPT, Claude, Gemini, and Perplexity

Note what's working, what's not, and adjust your strategy accordingly.

How Long Does It Take?

Getting found by ChatGPT isn't instant. AI models are trained on historical data, so building your presence takes time. However:

Some AI assistants (like Perplexity) search the web in real-time
AI models are regularly updated with newer training data
Building your reputation now means you'll be included in future updates

Most businesses see meaningful improvement within 3-6 months of consistent effort.

Want to Know Where You Stand?

Our AI Visibility Audit tests exactly how ChatGPT, Claude, Gemini, and Perplexity see your business right now—with specific recommendations to improve your visibility.

Get your AI visibility audit →

Common Mistakes to Avoid

Vague messaging: If humans can't quickly understand what you do, AI can't either
Ignoring reviews: No reviews = no social proof = no recommendations
Inconsistent information: Different details on different platforms confuses AI
Thin online presence: If you only exist on your own website, that's not enough
Waiting too long: Your competitors are working on this now

The Bottom Line

Getting your business found by ChatGPT comes down to being genuinely recommendable: clear about what you do, well-reviewed by customers, mentioned in credible places, and technically optimised for AI to understand.

The businesses that invest in AI visibility now will have a significant advantage as more people shift from Google searches to AI conversations. Start building your presence today.