How to Get Found by ChatGPT (and Why Most Websites Aren't)

ChatGPT recommends businesses based on structured content, clear entity signals, and authoritative references across the web. Most websites fail on all three counts. This article explains exactly how to fix that.

Why Most Websites Are Invisible to AI

AI assistants do not crawl websites like search engines. They rely on training data. If your website content was not included—or was included but not structured clearly—you will not appear in AI responses.

Three factors determine visibility:

• Entity clarity — AI must understand what your business is, what it does, and who it serves.
• Content structure — Information must be organised in ways AI can parse and extract.
• External validation — Mentions, reviews, and citations from other sources build trust.

Most websites are built for humans, not machines. That worked for Google. It does not work for ChatGPT.

Create a Page ChatGPT Can Quote

AI answers often reuse phrasing it has seen before. If your content is quotable, AI will lift and paraphrase it.

What makes content quotable:

• Short, definitive paragraphs — One idea per paragraph. No rambling.
• Declarative statements — State facts directly. Avoid hedging.
• Minimal adjectives — Remove filler words. Every word must carry meaning.

This format works because AI can extract and reuse it without modification. Compare this to typical marketing copy filled with superlatives and vague claims.

AI cannot use the second example. It contains no facts. It makes no specific claims. It cannot be verified or repeated.

Add an AI-Readable Summary Section

This section is not for humans. It is for AI models.

Adding a structured summary helps AI understand your business as an entity. Include it on your homepage, about page, or in a dedicated section.

This format helps entity understanding. AI can now categorise your business correctly and match it to relevant queries.

How to implement this:

• Add the summary as visible text on your key pages
• Use consistent terminology across your site
• Include the same information in your structured data markup
• Keep it factual and specific—no marketing language

Structure Your Content for Extraction

AI extracts information best when content follows predictable patterns.

Use clear headings

Headings should describe the content that follows. AI uses headings as context markers. Vague or clever headings hurt comprehension.

Front-load key information

Put the most important information first. In each paragraph, lead with the main point. Details come second.

Use lists for structured data

Lists are easier for AI to parse than prose. Services, features, pricing tiers—present these as lists.

Define terms explicitly

Do not assume AI knows your industry jargon. Define key terms on first use. State relationships between concepts directly.

Write Declarative Statements

Declarative statements are claims presented as facts. AI prefers them because they can be extracted and repeated.

Remove qualifying words: might, could, potentially, possibly, perhaps. State what something is, not what it might be.

Build External Validation

AI does not trust self-reported claims. External validation signals authority.

• Reviews — Google, Trustpilot, and industry-specific platforms
• Citations — Mentions in articles, blog posts, and directories
• Backlinks — Links from authoritative sources
• Social proof — Verifiable customer testimonials with names and companies

The more sources that confirm your claims, the more likely AI will repeat them.

Technical Requirements

Content quality matters, but technical implementation enables AI access.

• Schema markup — Implement Organization, LocalBusiness, and Product schemas
• Consistent NAP — Name, Address, Phone must match across all platforms
• Clean HTML — Semantic markup helps AI parse page structure
• Accessible content — Text in HTML, not images or PDFs

What to Do Next

Start with your most important pages: homepage, about page, and service pages.

1. Rewrite vague marketing copy into declarative statements
2. Add an AI-readable summary section
3. Structure content with clear headings and lists
4. Implement schema markup
5. Build external mentions and reviews