What is an AI visibility review?

An AI visibility review analyses how AI assistants like ChatGPT, Claude, Gemini, and Perplexity understand and recommend your business. We check what these AI tools say when people ask for recommendations in your industry and location, identify why competitors may be getting recommended instead of you, and provide a prioritised action plan to fix it.

How does ChatGPT decide which businesses to recommend?

ChatGPT recommends businesses based on several factors: how clearly your website explains what you do and who you serve, structured data and schema markup that helps AI understand your content, trust signals like reviews and testimonials, mentions and citations from other reputable websites, and how well your content answers the questions people actually ask. Most businesses fail on clarity and structured data.

Why isn't my business being recommended by ChatGPT?

87% of businesses are invisible to AI search results. Common reasons include: your website doesn't clearly state who you help and what problems you solve, lack of structured data that AI can read, no differentiation explaining why someone should choose you over competitors, missing trust signals and social proof, and poor machine readability of your content. Our review identifies exactly which issues are blocking you.

How long does the AI visibility review take?

We deliver your complete AI visibility review within 24 hours. This includes a full audit across ChatGPT, Gemini, Perplexity, and Claude, a competitor comparison showing where you rank, a prioritised action plan with quick wins highlighted, and a 30-minute walkthrough call to explain exactly what to fix.

What do I get with the AI visibility review?

You receive a comprehensive report including: your AI readiness score across all major AI assistants, detailed breakdown of how AI currently understands your business, competitor analysis showing who AI recommends instead of you, specific issues blocking your visibility (like missing schema, unclear messaging, or weak differentiation), a prioritised action plan ordered by impact, and a 30-minute call where we walk you through every finding and recommendation.

How much does an AI visibility review cost?

The AI visibility review costs £190 as a one-off payment with no subscription. The review includes a full audit across all major AI platforms, competitor comparison, prioritised action plan, and a 30-minute walkthrough call.

Do you offer a money-back guarantee?

Yes. Follow the roadmap we provide and get recommended by ChatGPT for your area — or your money back. We're confident in our process because it's built from real AI visibility audits across local businesses.

What is AI search and why does it matter for businesses?

AI search refers to people using AI assistants like ChatGPT, Claude, and Perplexity to find products, services, and local businesses instead of traditional Google searches. 50% of consumers now use AI-powered search tools, and 28% of Gen Z go to ChatGPT first for answers. Businesses visible in AI answers see 23x higher conversion rates compared to traditional organic traffic. If you're not showing up in AI recommendations, you're missing a rapidly growing channel.

How do I get my business to show up in ChatGPT?

To get recommended by ChatGPT, your business needs: clear positioning that explains exactly what you do and who you serve, structured data (schema markup) that helps AI understand your content, trust signals like reviews and testimonials, mentions from authoritative sources, and content that directly answers questions your customers ask. Most businesses are invisible because they lack clarity and proper technical structure.

What is Generative Engine Optimization (GEO)?

Generative Engine Optimization (GEO) is the practice of optimising your online presence to be recommended by AI assistants like ChatGPT, Claude, and Perplexity. Unlike traditional SEO which focuses on ranking in search results, GEO focuses on being the business that AI actively recommends when users ask for suggestions. This includes clear messaging, structured data, authority signals, and answering questions users actually ask.

Is AI visibility different from SEO?

Yes. Traditional SEO gets you ranked on Google's page one where users browse and choose. AI visibility gets you directly recommended by ChatGPT, Claude, and similar tools. With AI, there's no 'page one' — the AI recommends 1-3 businesses, and if you're not recommended, customers never see you at all. AI visibility requires clarity, structured data, and reputation signals rather than just keywords and backlinks.

Which businesses benefit most from AI visibility?

Local service businesses benefit enormously from AI visibility: plumbers, electricians, solicitors, accountants, dentists, restaurants, travel agents, estate agents, and similar. When someone asks ChatGPT 'recommend a good accountant in Manchester' or 'best plumber near Bristol', being recommended means direct customer calls. 87% of local businesses are currently invisible to AI — early movers gain a significant competitive advantage.

Best Way to Make My Website Show Up in AI Assistants

Want to make your website show up when people ask AI assistants for recommendations? You're not alone. As more people use ChatGPT, Claude, Gemini, and Perplexity to find businesses and services, getting your website visible to AI has become essential.

This guide covers the best strategies to make your website show up in AI assistants—from quick wins to long-term authority building.

The Key Insight:

AI assistants recommend websites they trust. Trust comes from clarity, reputation, and authority. Your goal is to build all three.

Understanding How AI Finds Websites

AI assistants don't work like Google. They don't crawl your site and rank it based on keywords. Instead, they:

Synthesise information from their training data (everything they've learned from the internet)
Form opinions about which businesses are reputable and relevant
Recommend based on context — matching user needs to businesses they believe can help

This means your website alone isn't enough. Your entire online presence matters.

Quick Wins: Start Here

1. Clarify Your Homepage

Your homepage should instantly communicate:

What you do (specific service or product)
Who you serve (your ideal customer)
Where you operate (location or service area)
Why you're different (unique value)

❌ Vague:

"Empowering businesses with innovative solutions"

✅ Clear:

"IT support for law firms in Manchester. We keep your systems running so you can focus on clients."

2. Complete Your Google Business Profile

Google Business Profile is one of the most important data sources for AI. Complete every field:

Accurate business category
Complete description with keywords
Service list with descriptions
Business hours
Photos of your business, team, and work
Regular posts and updates

3. Get More Reviews

Reviews are powerful trust signals for AI. Focus on:

Google Reviews (most important)
Industry-specific platforms (Trustpilot, G2, Checkatrade, etc.)
Encouraging detailed reviews that mention specific services and locations

Technical Optimisations

4. Implement Structured Data

Schema markup helps AI understand your website's content precisely. Key schemas to implement:

Organization: Your company details, logo, social profiles
LocalBusiness: For businesses serving specific areas
Product/Service: What you offer
Review: Customer testimonials
FAQ: Common questions and answers
HowTo: Process explanations

5. Ensure NAP Consistency

Your Name, Address, and Phone number should be identical everywhere online. Check and correct:

Your website (footer, contact page, about page)
Google Business Profile
Social media profiles
Directory listings
Review platforms

6. Build a Comprehensive About Page

AI often looks to About pages to understand who you are:

Company history and story
Mission and values
Team members with credentials
Awards and recognition
Client logos and testimonials

Building Authority

7. Get Featured in Publications

Mentions in credible publications signal authority:

Industry blogs and magazines
Local news and business publications
"Best of" and roundup articles
Expert quotes in relevant articles

8. Create Authoritative Content

Publish content that demonstrates expertise:

In-depth guides on topics in your expertise
Original research and data
Case studies with specific results
Answers to common customer questions

9. Build Quality Backlinks

Links from authoritative sites signal credibility:

Guest posts on relevant industry sites
Directory listings in quality directories
Press mentions and features
Partnership and association websites

Platform-Specific Tips

For ChatGPT

ChatGPT has a knowledge cutoff, so focus on building a lasting presence that will be included in future training updates. Fresh content through web browsing features can also help.

For Perplexity

Perplexity searches the web in real-time, so current, relevant content is important. Make sure your website is crawlable and your key pages are indexable.

For Gemini

Gemini integrates with Google's data, so Google Business Profile optimisation is especially important here.

For Claude

Claude emphasises accuracy and helpfulness. Clear, factual content about your business is key.

What to Avoid

Keyword stuffing: AI understands context, not keyword density
Thin content: Pages with little substance don't build authority
Fake reviews: These can backfire and damage reputation
Inconsistent information: Confuses AI about who you really are
Ignoring your website: Your site is still the foundation of your online presence

Get a Professional Assessment

Our AI Visibility Audit analyses how major AI assistants currently see your website and provides a prioritised action plan to improve your visibility.

Get your AI visibility audit →

Measuring Progress

Track your AI visibility over time:

Regularly ask AI assistants relevant questions about your industry
Note when/if your business appears in recommendations
Track the accuracy of information AI has about you
Monitor sentiment—is AI recommending you positively?

The Bottom Line

Making your website show up in AI assistants requires a holistic approach: clear messaging, strong reviews, authoritative mentions, and proper technical setup. It's not about gaming an algorithm—it's about being genuinely worth recommending.

Start with the quick wins (clear homepage, Google Business Profile, reviews), then build authority over time. The businesses that invest in AI visibility now will have a significant advantage as AI search becomes more prevalent.