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    ChatGPT Visibility Review

    Interactive checklist to help your business get found by ChatGPT. Mark items as pass/fail, add notes, and generate a comprehensive report.

    Review Details

    0%
    Score
    0 passed0 failed62 unchecked
    🚨 Critical — Fix these first

    Entity Clarity

    Critical

    If ChatGPT can't identify you, nothing else matters

    0/0/6

    Is the business name clearly stated in text (not just logo/images)?

    ⚡ Quick Win

    Name only appears in logo image with no alt text, or buried in footer only

    Name appears in page title, structured data, or prominently in body text

    Is the business name used frequently throughout key pages (homepage, about, services)?

    ⚡ Quick Win

    Business name rarely mentioned in actual content - relying on 'we' and 'our' instead

    Business name naturally woven into content (e.g. 'Jason Hunter Design helps...' rather than 'We help...')

    Is there a clear 1-sentence definition of what the business is?

    ⚡ Quick Win

    'We help you unlock your potential'

    'AI visibility consultancy for SMEs'

    Is the target audience explicitly stated?

    ⚡ Quick Win

    'Forward-thinking organisations'

    'SMEs and growing businesses in the UK'

    Is there one clear primary service (not a vague 'solutions' page)?

    ⚡ Quick Win

    47 different services listed with no focus

    Single clear offering with specific details

    Can you summarise what this business does after 5 seconds on the homepage?

    ⚡ Quick Win

    Confused about what they actually do

    Immediately clear what they offer and to whom

    Crawlability & Access

    Critical

    If ChatGPT can't access your site, you don't exist

    0/0/10

    Is all important content visible in page source (not JS-only)?

    Empty div, content loads via JavaScript

    Full content visible in View Source

    Does robots.txt allow AI crawlers (GPTBot, ClaudeBot, etc)?

    Blocks AI user agents or has no rules

    Explicit Allow for AI crawlers

    Is core business info accessible without login?

    ⚡ Quick Win

    Pricing/services behind authentication

    All key info publicly accessible

    Does the page load cleanly without intrusive popups?

    ⚡ Quick Win

    Aggressive modals, newsletter gates, cookie walls

    Clean page load, minimal interruptions

    Can the page be accessed and read without JavaScript enabled?

    Blank page or broken layout without JS

    Core content readable in noscript mode

    Is the site connected to Bing Webmaster Tools? Search page source for: msvalidate.01

    No msvalidate.01 meta tag found in page source

    Found <meta name="msvalidate.01" content="..."> in page source

    Does the site respond correctly to GPTBot requests? Test with: curl -sSIL --http1.1 -A "GPTBot" https://example.com | head -n 40

    Returns 403 Forbidden, empty response, or blocks the request

    Returns 200 OK with full page content visible

    Does the site respond correctly to browser requests? Test with: curl -sSIL --http1.1 -A "Mozilla/5.0" https://example.com | head -n 40

    Returns 403 Forbidden, empty response, or blocks the request

    Returns 200 OK with full page content visible

    Does the site respond to OAI-SearchBot (ChatGPT live lookup)? Test with: curl -I --http1.1 -A "OAI-SearchBot" https://example.com | head -n 10

    Returns 403 Forbidden, protocol error, or empty reply

    Returns 200 OK - ChatGPT can fetch live content when users ask questions

    Does the site respond to ChatGPT-User (ChatGPT browsing/training)? Test with: curl -I --http1.1 -A "ChatGPT-User" https://example.com | head -n 10

    Returns 403 Forbidden, protocol error, or empty reply

    Returns 200 OK - ChatGPT can browse and learn from your content

    ⚡ High Impact — Core visibility signals

    AI Readability

    High Impact

    Clear content ChatGPT can understand

    0/0/8

    Is there a plain-language explainer section (not just marketing copy)?

    ⚡ Quick Win

    Only promotional language and slogans

    Clear factual section explaining the business

    Are industry terms defined or self-explanatory?

    ⚡ Quick Win

    Jargon used without explanation

    Terms either avoided or clearly defined

    Are sentences short, factual, and unambiguous?

    ⚡ Quick Win

    Long complex sentences with nested clauses

    Short sentences with clear subjects and objects

    Is the content free of meaningless marketing fluff?

    ⚡ Quick Win

    'Unlock / empower / revolutionise / transform'

    Specific facts about what the business does

    Is there FAQ-style content in Q→A format?

    ⚡ Quick Win

    No FAQs or only vague questions

    Real questions customers ask with direct answers

    Does the homepage contain factual statements that can be extracted as facts?

    ⚡ Quick Win

    All content is promotional or emotional

    Clear facts: 'Founded in 2019', 'Based in Manchester', 'Serves 500+ clients'

    Is there a clear 'What we do' or 'About' summary visible on the homepage?

    ⚡ Quick Win

    Homepage is all hero images and slogans

    2-3 paragraphs explaining the business factually

    Are services described with specific deliverables, not abstract concepts?

    ⚡ Quick Win

    'We provide strategic solutions'

    'Website audit report delivered in 48 hours'

    Structured Data

    High Impact

    Machine-readable information about your business

    0/0/7

    Is JSON-LD structured data present in the page source?

    No structured data or only microdata

    JSON-LD script tags in HTML head

    Is the correct schema type used (Organization/LocalBusiness/Service)?

    Wrong schema type or generic WebPage only

    Appropriate schema for business type

    Are name, description, URL, and sameAs populated?

    Empty or placeholder values

    All core properties filled accurately

    Is address and/or service area included (if applicable)?

    No geographic information

    Clear location or service area defined

    Is the schema clean (no conflicts or plugin junk)?

    Multiple conflicting schemas, broken markup

    Single clean schema with valid JSON

    Does the schema include founder/employee information with credentials?

    No people mentioned in schema

    Founders listed with jobTitle, knowsAbout properties

    Are reviews/ratings included in schema (if applicable)?

    Reviews exist but not in structured data

    AggregateRating with ratingValue and reviewCount

    AI-Specific Files

    High Impact

    Direct instructions for AI systems

    0/0/5

    Is there a /llms.txt file with business information?

    No llms.txt file

    llms.txt with structured business summary

    Does llms.txt contain: business name, description, services, location, contact?

    Empty or minimal llms.txt

    Comprehensive business profile in llms.txt

    Is there a link rel='llms' in the HTML head?

    No reference to llms.txt

    <link rel='llms' href='/llms.txt'>

    Does robots.txt reference the llms.txt file?

    No LLMs directive

    'LLMs: https://example.com/llms.txt'

    Is there a comprehensive XML sitemap?

    No sitemap or outdated/incomplete

    Sitemap with all pages, lastmod dates

    📋 Important — Strengthen your presence

    Trust Signals

    Important

    Credibility indicators that influence recommendations

    0/0/7

    Are testimonials attributed with full name, role, and company?

    ⚡ Quick Win

    'J.S. from London' or anonymous quotes

    'Sarah Mitchell, Marketing Director at Acme Ltd'

    Are there external citations or mentions from credible sources?

    ⚡ Quick Win

    No third-party validation

    References to research, publications, or partners

    Is there an About page with real humans and credentials?

    ⚡ Quick Win

    No About page or only stock photos

    Real names, photos, verifiable backgrounds

    Does the site avoid 'thin affiliate' or churn site signals?

    Generic template, no contact info, stock everything

    Custom design, real email, clear ownership

    Are there case studies with specific outcomes and metrics?

    ⚡ Quick Win

    No case studies or only vague 'great results'

    Named clients with measurable outcomes

    Is contact/support information discoverable from navigation?

    ⚡ Quick Win

    No contact link, email hidden or missing

    Contact in nav/footer, email visible

    Is pricing discoverable (not hidden behind 'contact us')?

    ⚡ Quick Win

    'Request a quote' with no indication of cost

    Clear pricing visible or linked from nav

    Local Signals

    Important

    Location-based discovery for local businesses

    0/0/4

    Is the city/area mentioned naturally in content?

    ⚡ Quick Win

    No location mentioned anywhere

    Location appears naturally in text

    Are services explicitly tied to locations served?

    ⚡ Quick Win

    Services listed but no geographic context

    'Plumbing services in Manchester and surrounding areas'

    Is NAP (Name, Address, Phone) consistent across the site?

    ⚡ Quick Win

    Different names/addresses in different places

    Consistent business info everywhere

    Is Google Business Profile linked or referenced (if applicable)?

    ⚡ Quick Win

    No GBP connection

    GBP linked, reviews referenced, map embedded

    Competitive Context

    Important

    Help ChatGPT understand when to recommend you

    0/0/4

    Is the competitive landscape acknowledged?

    ⚡ Quick Win

    Acts like they're the only option

    Addresses alternatives and positions against them

    Is there a clear statement of what makes this business different?

    ⚡ Quick Win

    No differentiation or generic 'quality service'

    Specific advantages: speed, price, method, expertise

    Are specific advantages stated (not vague claims)?

    ⚡ Quick Win

    'Best service' / 'Leading provider'

    '7-day turnaround' / 'Fixed price, no hidden fees'

    Are superlatives avoided unless substantiated?

    ⚡ Quick Win

    '#1' / 'Best' / 'World-class' with no proof

    Claims backed by data or third-party validation

    Content Structure

    Important

    Semantic HTML for better comprehension

    0/0/5

    Does the page use semantic HTML (header, main, section, article)?

    All divs, no semantic meaning

    Proper semantic elements used throughout

    Is there a logical heading hierarchy (H1 → H2 → H3)?

    Random heading levels, multiple H1s

    Single H1, proper H2/H3 nesting

    Are lists used for enumerable items (services, features, steps)?

    Lists rendered as paragraphs or divs

    Proper <ul>, <ol> for list content

    Do images have descriptive alt text?

    ⚡ Quick Win

    Empty alt or 'image123.jpg'

    Descriptive alt: 'Team photo showing our Manchester office'

    Are important facts highlighted, not buried in paragraphs?

    ⚡ Quick Win

    Key info hidden in walls of text

    Key facts in headers, lists, or highlighted sections

    Technical Implementation

    Important

    Build and deployment best practices

    0/0/6

    If SPA/React: Is content pre-rendered for crawlers?

    Empty <div id='root'> in page source

    Full HTML content in page source

    Does each page have unique, accurate meta tags?

    Same title/description on every page

    Unique title and description per page

    Is there a canonical URL on each page?

    No canonical or wrong URL

    Correct canonical URL present

    Are Open Graph tags present for social/preview?

    No OG tags

    og:title, og:description, og:image present

    Is the site served over HTTPS?

    HTTP only or mixed content warnings

    Full HTTPS with valid certificate

    Does the site load in under 3 seconds?

    Slow loading, heavy assets blocking render

    Fast, optimised page load

    Ready to generate your report?

    You have 62 items still unchecked. Complete them for a comprehensive review.