ChatGPT Visibility Review
Interactive checklist to help your business get found by ChatGPT. Mark items as pass/fail, add notes, and generate a comprehensive report.
Review Details
Entity Clarity
CriticalIf ChatGPT can't identify you, nothing else matters
Is the business name clearly stated in text (not just logo/images)?
⚡ Quick WinName only appears in logo image with no alt text, or buried in footer only
Name appears in page title, structured data, or prominently in body text
Is the business name used frequently throughout key pages (homepage, about, services)?
⚡ Quick WinBusiness name rarely mentioned in actual content - relying on 'we' and 'our' instead
Business name naturally woven into content (e.g. 'Jason Hunter Design helps...' rather than 'We help...')
Is there a clear 1-sentence definition of what the business is?
⚡ Quick Win'We help you unlock your potential'
'AI visibility consultancy for SMEs'
Is the target audience explicitly stated?
⚡ Quick Win'Forward-thinking organisations'
'SMEs and growing businesses in the UK'
Is there one clear primary service (not a vague 'solutions' page)?
⚡ Quick Win47 different services listed with no focus
Single clear offering with specific details
Can you summarise what this business does after 5 seconds on the homepage?
⚡ Quick WinConfused about what they actually do
Immediately clear what they offer and to whom
Crawlability & Access
CriticalIf ChatGPT can't access your site, you don't exist
Is all important content visible in page source (not JS-only)?
Empty div, content loads via JavaScript
Full content visible in View Source
Does robots.txt allow AI crawlers (GPTBot, ClaudeBot, etc)?
Blocks AI user agents or has no rules
Explicit Allow for AI crawlers
Is core business info accessible without login?
⚡ Quick WinPricing/services behind authentication
All key info publicly accessible
Does the page load cleanly without intrusive popups?
⚡ Quick WinAggressive modals, newsletter gates, cookie walls
Clean page load, minimal interruptions
Can the page be accessed and read without JavaScript enabled?
Blank page or broken layout without JS
Core content readable in noscript mode
Is the site connected to Bing Webmaster Tools? Search page source for: msvalidate.01
No msvalidate.01 meta tag found in page source
Found <meta name="msvalidate.01" content="..."> in page source
Does the site respond correctly to GPTBot requests? Test with: curl -sSIL --http1.1 -A "GPTBot" https://example.com | head -n 40
Returns 403 Forbidden, empty response, or blocks the request
Returns 200 OK with full page content visible
Does the site respond correctly to browser requests? Test with: curl -sSIL --http1.1 -A "Mozilla/5.0" https://example.com | head -n 40
Returns 403 Forbidden, empty response, or blocks the request
Returns 200 OK with full page content visible
Does the site respond to OAI-SearchBot (ChatGPT live lookup)? Test with: curl -I --http1.1 -A "OAI-SearchBot" https://example.com | head -n 10
Returns 403 Forbidden, protocol error, or empty reply
Returns 200 OK - ChatGPT can fetch live content when users ask questions
Does the site respond to ChatGPT-User (ChatGPT browsing/training)? Test with: curl -I --http1.1 -A "ChatGPT-User" https://example.com | head -n 10
Returns 403 Forbidden, protocol error, or empty reply
Returns 200 OK - ChatGPT can browse and learn from your content
AI Readability
High ImpactClear content ChatGPT can understand
Is there a plain-language explainer section (not just marketing copy)?
⚡ Quick WinOnly promotional language and slogans
Clear factual section explaining the business
Are industry terms defined or self-explanatory?
⚡ Quick WinJargon used without explanation
Terms either avoided or clearly defined
Are sentences short, factual, and unambiguous?
⚡ Quick WinLong complex sentences with nested clauses
Short sentences with clear subjects and objects
Is the content free of meaningless marketing fluff?
⚡ Quick Win'Unlock / empower / revolutionise / transform'
Specific facts about what the business does
Is there FAQ-style content in Q→A format?
⚡ Quick WinNo FAQs or only vague questions
Real questions customers ask with direct answers
Does the homepage contain factual statements that can be extracted as facts?
⚡ Quick WinAll content is promotional or emotional
Clear facts: 'Founded in 2019', 'Based in Manchester', 'Serves 500+ clients'
Is there a clear 'What we do' or 'About' summary visible on the homepage?
⚡ Quick WinHomepage is all hero images and slogans
2-3 paragraphs explaining the business factually
Are services described with specific deliverables, not abstract concepts?
⚡ Quick Win'We provide strategic solutions'
'Website audit report delivered in 48 hours'
Structured Data
High ImpactMachine-readable information about your business
Is JSON-LD structured data present in the page source?
No structured data or only microdata
JSON-LD script tags in HTML head
Is the correct schema type used (Organization/LocalBusiness/Service)?
Wrong schema type or generic WebPage only
Appropriate schema for business type
Are name, description, URL, and sameAs populated?
Empty or placeholder values
All core properties filled accurately
Is address and/or service area included (if applicable)?
No geographic information
Clear location or service area defined
Is the schema clean (no conflicts or plugin junk)?
Multiple conflicting schemas, broken markup
Single clean schema with valid JSON
Does the schema include founder/employee information with credentials?
No people mentioned in schema
Founders listed with jobTitle, knowsAbout properties
Are reviews/ratings included in schema (if applicable)?
Reviews exist but not in structured data
AggregateRating with ratingValue and reviewCount
AI-Specific Files
High ImpactDirect instructions for AI systems
Is there a /llms.txt file with business information?
No llms.txt file
llms.txt with structured business summary
Does llms.txt contain: business name, description, services, location, contact?
Empty or minimal llms.txt
Comprehensive business profile in llms.txt
Is there a link rel='llms' in the HTML head?
No reference to llms.txt
<link rel='llms' href='/llms.txt'>
Does robots.txt reference the llms.txt file?
No LLMs directive
'LLMs: https://example.com/llms.txt'
Is there a comprehensive XML sitemap?
No sitemap or outdated/incomplete
Sitemap with all pages, lastmod dates
Trust Signals
ImportantCredibility indicators that influence recommendations
Are testimonials attributed with full name, role, and company?
⚡ Quick Win'J.S. from London' or anonymous quotes
'Sarah Mitchell, Marketing Director at Acme Ltd'
Are there external citations or mentions from credible sources?
⚡ Quick WinNo third-party validation
References to research, publications, or partners
Is there an About page with real humans and credentials?
⚡ Quick WinNo About page or only stock photos
Real names, photos, verifiable backgrounds
Does the site avoid 'thin affiliate' or churn site signals?
Generic template, no contact info, stock everything
Custom design, real email, clear ownership
Are there case studies with specific outcomes and metrics?
⚡ Quick WinNo case studies or only vague 'great results'
Named clients with measurable outcomes
Is contact/support information discoverable from navigation?
⚡ Quick WinNo contact link, email hidden or missing
Contact in nav/footer, email visible
Is pricing discoverable (not hidden behind 'contact us')?
⚡ Quick Win'Request a quote' with no indication of cost
Clear pricing visible or linked from nav
Local Signals
ImportantLocation-based discovery for local businesses
Is the city/area mentioned naturally in content?
⚡ Quick WinNo location mentioned anywhere
Location appears naturally in text
Are services explicitly tied to locations served?
⚡ Quick WinServices listed but no geographic context
'Plumbing services in Manchester and surrounding areas'
Is NAP (Name, Address, Phone) consistent across the site?
⚡ Quick WinDifferent names/addresses in different places
Consistent business info everywhere
Is Google Business Profile linked or referenced (if applicable)?
⚡ Quick WinNo GBP connection
GBP linked, reviews referenced, map embedded
Competitive Context
ImportantHelp ChatGPT understand when to recommend you
Is the competitive landscape acknowledged?
⚡ Quick WinActs like they're the only option
Addresses alternatives and positions against them
Is there a clear statement of what makes this business different?
⚡ Quick WinNo differentiation or generic 'quality service'
Specific advantages: speed, price, method, expertise
Are specific advantages stated (not vague claims)?
⚡ Quick Win'Best service' / 'Leading provider'
'7-day turnaround' / 'Fixed price, no hidden fees'
Are superlatives avoided unless substantiated?
⚡ Quick Win'#1' / 'Best' / 'World-class' with no proof
Claims backed by data or third-party validation
Content Structure
ImportantSemantic HTML for better comprehension
Does the page use semantic HTML (header, main, section, article)?
All divs, no semantic meaning
Proper semantic elements used throughout
Is there a logical heading hierarchy (H1 → H2 → H3)?
Random heading levels, multiple H1s
Single H1, proper H2/H3 nesting
Are lists used for enumerable items (services, features, steps)?
Lists rendered as paragraphs or divs
Proper <ul>, <ol> for list content
Do images have descriptive alt text?
⚡ Quick WinEmpty alt or 'image123.jpg'
Descriptive alt: 'Team photo showing our Manchester office'
Are important facts highlighted, not buried in paragraphs?
⚡ Quick WinKey info hidden in walls of text
Key facts in headers, lists, or highlighted sections
Technical Implementation
ImportantBuild and deployment best practices
If SPA/React: Is content pre-rendered for crawlers?
Empty <div id='root'> in page source
Full HTML content in page source
Does each page have unique, accurate meta tags?
Same title/description on every page
Unique title and description per page
Is there a canonical URL on each page?
No canonical or wrong URL
Correct canonical URL present
Are Open Graph tags present for social/preview?
No OG tags
og:title, og:description, og:image present
Is the site served over HTTPS?
HTTP only or mixed content warnings
Full HTTPS with valid certificate
Does the site load in under 3 seconds?
Slow loading, heavy assets blocking render
Fast, optimised page load
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You have 62 items still unchecked. Complete them for a comprehensive review.